Ghanaian Fintech Startup ZeePay Secures $940k Seed Funding From VC GOODsoil

Ghana has not seen so much venture capital in its startup ecosystem as 2020 runs out compared to South Africa, Kenya or Nigeria, but GOODsoil, an Africa-focused EU-based early stage venture capital firm is determined to make a dent, nevertheless. Headed by a diverse team of entrepreneurial investors, GOODsoil has soiled Ghanaian fintech company Zeepay with US$940 000 seed capital. 

Zeepay co-founder and managing director Andrew Takyi-Appiah
Zeepay co-founder and managing director Andrew Takyi-Appiah

“We are delighted to have GOODsoil on board,” says Zeepay co-founder and managing director Andrew Takyi-Appiah. “We believe with their strong brokerage background, with leading Ghanaian brokerage firm Obsidian Achernar in their portfolio, we will be able to attract good pricing on Foreign Exchange for our wholesale clients.”

Here Is What You Need To Know

  • Following this investment, two previous investors in Zeepay have exited their initial investment of about USD24,000 in 2015 to USD940,000 at the 2020 exit. 
  • This makes it the first of the kind that a Ghanaian investor has exited a local startup with such significant gains.
  • GOODsoil’s investment will enable Zeepay to continue to scale and roll out its services across the continent, and extend its global reach by launching in the UK in 2021.

Why The Investor Invested

Based in London and Accra, GOODsoil’s portfolio is diverse, and extends across the UK and Sub-Saharan Africa — with a strong focus on Fintech. The company makes up Crunchbase’s list of less than 100 Female Founded Investors active in Africa, and one of only 125 Female Founded Venture Capital Investors with Investments in England.

“There are clear barriers to entry for tech startups to scale, and our vision is to level the playing field. We go by the dictum that talent is evenly distributed; opportunities are not,” explains Charmaine Hayden, partner at GOODsoil. The company is the perfect fit for entrepreneurs, markets and industries that may typically be overlooked by other VC firms, adds Orla Enright.

Founded in 2017 by Charmaine Hayden, Orla Enright, Ashley Thompson-MacCarthy and Richard Mensah, and based in London and Accra, GOODsoil VC aims to fund 50+ startups in the next 5 years, while also building longterm relationships with investors who are equally passionate about tech innovation, early-stage companies and investment in Africa.

“GOODsoil will remain bullish on Africa for the foreseeable future, as we scale our portfolio and invest in new exceptional startups. We look forward to shortly confirming a $67.5m fund we are currently raising,” confirms Hayden.

Read also: Why Are Investors Rushing After North Africa’s Fashion Startups?

A Look At What Zeepay Does

Founded in 2014 by Andrew Takyi-Appiah, Zeepay focuses on using digital rails to connect digital assets. The company has a footprint in more than 20 African markets and, in April 2020, became the first indigenous company to be awarded the Electronic Money Issuer (EMI) license to operate as a mobile financial services company by the Bank of Ghana, the regulator of banking and financial services.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer