Saweblia, a Casablanca-based startup that specializes in home and office repairs, secured $335k seed funding from CDG Invest. The startup is the winner of the second promotion of the 212Founders program. By virtue of the investment the startup, now enters the acceleration phase of the 212Founders program.
“We are excited to have an institutional investor join our round table in order to increase value for both our clients and craftspeople. By contacting Saweblia, our clients are performing a civic duty by assisting in the provision of secure income and social incentives to a needy community. We act as a trustworthy and quality third party for a clientele that has enhanced its degree of expectation thanks to our collaborators and craftsmen,” Réda Lakhlifi and Mohammed Ait Addi, Co-Founders of Saweblia said.
Saweblia will be able to accelerate its expansion in the Moroccan market by expanding into Rabat, Marrakech, Tangier, and Fez, in addition to Casablanca, where it is now located, with the help of the seed financing.
CDG Invest’s investment will also help the business strengthen its competence by allowing it to invest in the training of several hundred artisans and provide them with social incentives.
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Why The Investors Invested
“Saweblia’s growth is something CDG Invest is delighted to support. Since its inception in 2019, the firm has grown rapidly, serving thousands of B2B and B2C clients in Casablanca while developing valuable collaborations with a number of well-known economic actors,” Youssef MAMOU, Director of the 212Founders program said.
In addition to this investment, CDG Invest has previously made eight investments for the benefit of startups in the first promotion of the 212Founders program as part of its aim to support entrepreneurship and the upscaling of the Moroccan economy.
The 212Founders initiative was established in 2019 by CDG Invest with the goal of helping in the establishment and growth of startups in Morocco.
A Look At What The Startup Does
Founded in 2019, Saweblia is a service provider that provides home and office repair and remodeling work. For individuals and professionals, Saweblia offers through its multi-channel approach (website, whatsapp, social networks) electricity, plumbing, air conditioning, painting, disinfection, carpentry and other DIY services. Through its use of digitalization, Saweblia simplifies and improves citizens’ access to the various services that are essential to them on a daily basis. Saweblia is also assisting in the organization of a previously mostly unorganized sector and promoting high-quality know-how.
Saweblia home repairs Saweblia home repairs
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer