Egyptian Mobility Startup BlinkApp Lands Six-figure Pre-Seed

BlinkApp, an Egypt-based mobility risk help firm, has raised a six-figure pre-Seed round sponsored by investors from the United Arab Emirates and Saudi Arabia.

BlinkApp has already received $210,000 in equity-free financing from ITIDA under the ITAC program to create a research partnership with Egypt’s Japan University of Science and Technology (EJUST). Two patents were registered and filed by BlinkApp and EJUST.

By 2025, BlinkApp hopes to have onboarded six million users and transacted $5 million in gross merchandise value (GMV) in the B2C and B2B sectors, excluding individuals, insurance firms, and fleet owners. In 2025, BlinkApp intends to generate $19.8 million in sales.

Wael Noufal, co-founder and CEO BlinkApp
Wael Noufal, co-founder and CEO BlinkApp

Mr Noufal, co-founder, stated that they had already signed a contract with gig-Egypt, one of Egypt’s largest insurance firms, making it the first Egyptian insurance company to use smartphone and AI technologies. They’re looking forward to announcing the campaign together in the coming weeks.

A Look At What BlinkApp Does

BlinkApp was founded in 2017 by Mr Noufal and Prof. Ahmed El-Mahdy to combine science, technology, and business to create a cutting-edge mobile solution. BlinkApp, which is based on artificial intelligence, saves lives and reduces the impact of risky driving behavior on vehicles and accidents. BlinkApp will support its customers, whether they are an insurance company, a fleet owner, or simply a person who wants to be safe on the road. BlinkApp monitors drivers’ behavior, detects crashes, and generates insightful reports to guide and support customers by capturing and analyzing thousands of kilometers of data using smartphone sensors and AI technologies.

Read also A Wave Of Frauds Grips Fintech Unicorn, Wave, In Senegal

By the end of 2013, Mr Noufal experienced an automobile accident in Egypt, which started the story. He couldn’t find his phone at that crucial moment, and even when he did, he couldn’t recall any emergency numbers to call for assistance. That’s how it all began. Mr Noufal and his partner, Prof. Ahmed El-Mahdy, began talking about how to safeguard others from having to go through this terrifying experience. Mr Noufal began his research, which led to the creation of BlinkApp, because he felt compelled to help others. BlinkApp was created with the support of ITIDA’s (Information Technology Industry Development Agency) research budget and a highly trained staff.

BlinkApp was named first-place winner among the 79 competitors who competed for the ideas track at the MIT-Pan Arab competition in Manamah, Bahrain, in 2017, and received a cash prize of $15,000.

BlinkApp wants its technology to be loaded on cellphones with the goal of improving overall driving behavior, providing speedier roadside help, and making roads safer for everyone.

Read also: Leading Payments Trends for Emerging Markets to Watch Out for in 2022

The major advantage of BlinkApp, according to Wael Noufal, co-founder and CEO, is that it’s a whole platform that can act as a stand-alone app or integrate with other apps. Not only that, but the majority of the processing is done on the edge rather than in the cloud, saving BlinkApp customers a lot of time and money. Furthermore, BlinkApp provides clients with very low subscription fees while maintaining good quality and performance.

BlinkApp mobility BlinkApp mobility

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning write