Togolese Super App, Gozem, Expands To Cameroon, To Offer Fintech And Ecommerce Services

Africa focused ride-hailing service, Gozem, will begin its activities in Cameroon in the coming days. 

“Cameroon is in full swing, as I can confirm. It’ll be a week, if not a few days, before you know it. The teams are all set and ready to go. The goal is to build a fantastic software that brings together a variety of services on a single interface, including goods and people transportation, e-commerce, and financial technology,” said CEO Emeka Ajene. 

Gozem Cameroon
Gozem co-founder, Emeka Ajene. Credits: Gozem

Gozem was founded in 2019 by Emeka Ajene and Raphael Dana, operating an app that offers transportation, logistics, e-commerce and financial services in primarily-francophone African countries.

Read also A Wave Of Frauds Grips Fintech Unicorn, Wave, In Senegal

After launching operations in Gabon in May 2021, Gozem will be able to increase its footprint in Central Africa by extending its activities in Cameroon. In addition to increasing competition in the market for applications that provide various financial, transportation, and e-commerce services, the startup hopes to expand the number of users of its platform, which is now believed to be over 500,000.

Read also Gozem Launches Ride-Hailing Service in Gabon

This startup’s presence in Cameroon is primarily part of a continental expansion strategy that will soon take it to the Democratic Republic of the Congo. After Togo, Benin, Gabon, and Cameroon, it’s now Cameroon’s turn. The operator plans to grow into six more markets over the next two years, including Nigeria, Ghana, Senegal, Côte d’Ivoire, Burkina Faso, and Rwanda.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning write