LAMMA is accelerating the execution of its Quick Commerce strategy with the acquisition of Farm Trust, a startup specializing in e-commerce products from healthy and ecological agriculture, just a few weeks after announcing Orange Ventures’ investment.
“LAMMA was the best partner we could find. Since the outset, trust, quality, and the battle against waste have been at the forefront of our vision. Our products are now available to everyone thanks to LAMMA’s implementation of Quick Commerce,” Farm Trust co-founder Anis Mezghani said.
Why The Acquisition?
“Groceries may be delivered in 30–45 minutes using Quick Commerce. We save time and money by minimizing unnecessary purchases, and we eat fresher items when we consume “On Demand.” We will now be able to offer nutritious products to a large population thanks to the Farm Trust’s extraordinary network of farmers,” Yassir EL ISMAILI EL IDRISSI, LAMMA’s co-founder and CEO said.
With the acquisition, the Farm Trust brand will maintain its independence and continue to expand its product line. According to Farm Trust co-founder Wassim Khiari, the startup will also be able to expand abroad.
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“We will be able to offer our consumers additional items while maintaining incomparable freshness thanks to improved logistical efficiency. Farm Trust will be able to expand its operations in Morocco, the next country on the LAMMA path,” he said.
With this acquisition, the Tunisian entrepreneurial ecosystem gets bigger and bigger, aided by the StartUp Act.
“The merger of Farm Trust & LAMMA is a strong signal for our Tunisian ecosystem: It is possible to create national champions with an international vocation by pooling our strengths and talents,” said Walid Triki, Managing Director of Flat6Labs, who invested in the two startups through his investment fund, Anava Seed Fund.
In October this year, Orange Ventures invested in Lamma, which specializes in last-mile mobility (Last Mile Mobility). With the investment, the startup announced the launch of its new Quick Commerce (Q-Commerce) application, which aims to revolutionize customer experience in Tunisia by delivering all everyday orders in less than 45 minutes.
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Lamma has relatively been gaining traction since inception. At the last count, the startup had over 1,000 items and eateries, including grocery and fresh produce, beauty products, fashion and parapharmacy, as well as electrical accessories and smartphones. It equally has convinced more than 150 partner merchants to join its network.
Farm Trust was founded in 2018 by Anis Mezghani and Wessim Khiari. The startup is an E-commerce platform for fruits and vegetables that provides traceability through blockchain.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer