PAYFORT, an Amazon fintech company, has announced the launch of the #StartUpStayUp initiative which aims at supporting startups and small-to-medium sized businesses (SMB) across Egypt.
“PAYFORT has always strived to be helpful and provide immediate value to small businesses by supporting their payment processes online,” said Omar Soudodi, Managing Director of PAYFORT. “The PAYFORT team understands that this is a critical time for many startups and SMBs. With #StartUpStayUp, we aim to help as many businesses as we can to accept payments online quickly and improve cash flow.”
Here Is What You Need To Know
- The Fintech company has invited more than 100 of its startup and SMB merchant partners to benefit from the initiative which aims to support them in increasing traffic to their online sites and boosting their revenues.
- PAYFORT will fund a three-monthdigital marketing campaign worth one million dirhams ($100,00) across multiple media channels, including organic, paid and influencer social campaigns, video content production, email marketing campaigns, and internal marketing promotions in Egypt.
- The #StartUpStayUp initiative will also provide all participating merchant partners increased brand exposure through being featured on PAYFORT’s digital channels.
- In addition to this awareness campaign, PAYFORT will be waiving the maintenance fee for all startup and SMBs.
- The initiative targets startups from more than ten categories including, grocery, food & beverage, home services, fashion, beauty, entertainment, health & fitness, automotive and e-learning. The campaign has been launched in the UAE and will roll out in Egypt and Saudi Arabia.
PAYFORT has also joined forces with leading banks in the region to promote the campaign to their customers through targeted announcements. Including Emirates NBD Bank in the UAE, Commercial International Bank (CIB) in Egypt and The Saudi British Bank (SABB) in Saudi Arabia, the goal of this integrated approach will be to reach more than 5 million people.
“As a leading UAE bank, we remain deeply committed to supporting start-ups and small businesses, who are vital contributors to the economy.” Suvo Sarkar, Senior Executive Vice President & Group Head — Retail Banking and Wealth Management, Emirates NBD said. “We are pleased to partner with PAYFORT in this initiative that will also provide our customers with attractive offers and benefits, providing enhanced value and convenience especially during this time.”
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer.