Digital Africa, a leading investment group, is thrilled to announce that Kwely Inc., a Senegalese startup, has secured funding from Fuzé, marking a significant milestone in the expansion of the Made-in-Africa products in the global market.
Kwely Inc., founded in the first quarter of 2020, operates as a B2B wholesale distribution network focusing on Made-in-Africa products. The company collaborates with local suppliers to develop new and existing African brands, aiming to achieve export-ready status and redefine the perception of African products globally.
During a challenging economic period for many, Digital Africa is providing essential support to startups like Kwely Inc. The investment group recognizes the significance of fostering the growth of e-commerce platforms, especially those dedicated to showcasing the richness of African products worldwide.
Birame Sock Ali Mnif, Founder and CEO of Kwely, expressed her excitement, stating, “We are truly delighted to have a genuine partner in Fuzé who shares Kwely’s vision. We remain committed to showcasing Made-in-Africa products globally and appreciate the support in achieving our goals.”
As the Chief Investment Officer of Digital Africa, Ali Mnif emphasized the innovative approach taken by Kwely in supporting local producers and artisans. The initial results have been promising, and both Digital Africa and Fuzé express their confidence in Kwely’s success in the upcoming stages.
Kwely is not merely a distribution platform; it is a catalyst for the global presence of high-quality Made-in-Africa items.
The platform’s primary goal is to position Made-in-Africa products in major global retail outlets, hotels, airports, specialized shops, and restaurants. Kwely’s comprehensive approach includes not only distribution but also the development of a proprietary platform for B2B wholesale transactions and a packaging studio to ensure products meet international standards.
In April 2021, Kwely initiated the TEKKI Challenge in Senegal, presenting an opportunity for ten local food and cosmetics firms to enhance their branding, packaging, and market access. Through this initiative, Kwely has collaborated with these businesses, co-developing Made-in-Africa products and brands ready for export and compliant with international quality standards.
With the introduction of its packaging studio, Kwely is poised to offer filling and packaging services meeting stringent global requirements, including those set by the United States Food and Drug Administration and other international standardization agencies.
Kwely’s collaboration with #Fuzé marks a pivotal moment for the startup and reflects the growing confidence in the potential of Made-in-Africa products to captivate global markets. As Kwely continues to pursue its vision, Digital Africa and Fuzé stand as steadfast supporters, determined to redefine the landscape of African e-commerce on a global scale.
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert. As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard.