Toyota Tsusho has invested in “Data Integrated,” a startup that develops and provides operation management systems for bus operators in Kenya. The company collects bus location information in real time and provides it to businesses and passengers. Toyota Tsusho will support the digitization of bus traffic in Kenya, where it is difficult to understand the operation status.
“We are very happy to welcome mobility54 a Toyota group of companies as an investor and partner,” said CEO and founder, Data Integrated, Mary Mwangi.
Here Is What You Need To Know
- Toyota purchased Data Integrated’s convertible bonds (convertible bonds = CB) through its subsidiary CFAO, a French trading company, and Mobility 54, an investment company established in 2019. The amount has not been announced.
- With this investment, one part-time director has been dispatched to Data Integrated.
Why The Investor Invested
Toyota Tsusho is actively investing in transportation IT in Africa, such as investing in “Tugende”, a motorcycle leasing business in September. The investor’s policy is to comprehensively link businesses with the services of the investees. For example, Tugende will financially support those who want to start a bus business in Kenya, and Data Integrated will provide consistent support for the operation management system after starting a business.
Read also: Click2Sure South Africa’s Insurtech Startup Raises Multi-million Rand Investment
A Look At What The Startup Does
Founded in 2012 by Mary Mwangi, Data Integrated allows bus operators to keep track of bus operation information and the number of passengers, making it easier to manage profits. The company also handles cashless fare payments, and provides passengers with an app that allows them to search, book and pay for buses.
Many Kenyan bus operators are sole proprietors and hire drivers and staff to handle the operation. Since the destination and fare of the bus change daily at the discretion of the staff, the operator cannot accurately grasp the destination, and the problem is that the fare and operation status are unclear for passengers.
“We have been able to streamline revenue management in public transport, thus sealing cash leakages, loopholes and allowing for transparency and efficiency in how the business is run,” Mwangi said in an interview.
“Matatu Owners and the Savings and Credit Co-operative Organisations have reported that our system has increased their revenue up to 40%. This gives us the motivation to work more on the solutions,” she added.
Toyota Tsusho Data Integrated Toyota Tsusho Data Integrated
Raising Funds Through Convertible Bonds
Funds can be raised by companies through convertible bonds. A convertible bond is a form of borrowing by a company in which the borrowing company pays the lender fixed amount of interests or dividends until the borrowed amount is due for repayment. It is convertible because both the dividends/interests and the total amount borrowed can be converted into common stock or equity shares in the company, in this case Data Integrated. This conversion from the bond to stock happens at specified times during the life of the bond and is usually at the discretion of the bondholder, in this case Toyota Tsusho.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer