Television Channel 2M has proved that reality TV shows for startups are capable of attracting high number of viewers. In a remarkable way, important for players desiring to set up similar shows in the future to promote startups on the continent, the first premium of 2M’s show “Who will invest in my project? Special Startups ”, which also doubles as the first Moroccan techshow dedicated to the Startup, has attracted more than 3 million viewers when it was first broadcast.
Launched by 2M in partnership with inwi, the program is the perfect embodiment of the commitment of the two partners to promote the new digital economy and support the growth of Moroccan startups.
Thus, on Tuesday November 24, in prime time, young entrepreneurs representing 4 ambitious startups were challenged to convince the jury, made up of 5 successful Moroccan investors, to finance their projects and support its development.
In the end, during this 1st Premium, 3 startups were offered a total of MAD 1.4 million ($154k) by investors and through the support of the “Innov Invest” fund of the Caisse Centrale de Garantie.
For this first award, 3 startups were highlighted:
– SaWeblia, digital platform for home maintenance or repair work;
– Nalida Power, a startup developing an intelligent solar tree that can be installed in public spaces and schools, which offers several services, namely access to free wifi, recharging of smartphone batteries, information on the quality of the air…
– SGMG, a startup that uses geomatics applications based on drone imagery to calculate quarry stocks, the evolution of urban projects and also the inspection of anomalies and sites in a short time and without taking any risk.
The next Prime is to be followed next Tuesday December 1st on 2M and on the innov.inwi.ma platform to discover 4 new entrepreneurs who have come to defend their projects in front of investors.
Startup show Morocco Startup show Morocco
The show’s goal is to provide an opportunity to market your business, gain access to financing and receive mentorship from successful entrepreneurs. It revolves around interactions between candidates and investors, such as the famous American and Japanese programs “Shark Tank” and “Money Tigers”.
In addition to mentoring and access to professional networks of major entrepreneurs, candidates will benefit from investments from the Central Guarantee Fund (CCG), support from the Digital Development Agency (ADD) and the Federation Moroccan Information Technology, Telecommunications and Offshoring (APEBI).
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer