73% of consumers in Africa and the Middle East (MEA) are buying more online since the onset of the pandemic. This is one of the results of a Mastercard study. The study provides insights into how Covid-19 is driving e-commerce adoption in the region.
The report shows that cash payments are subscribed at a breakneck pace by buyers. The various digital and contactless solutions in this area are gaining more and more ground. Mastercard is also promoting the digital goods and services that are on the rise are data top-ups, clothing, food, banking, and healthcare.
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Mastercard study Africa ecommerce Mastercard study Africa ecommerce
Social networks have played an important role in this unprecedented phenomenon. 70% of respondents say they have discovered new sellers on Facebook. They are 59% to have had this experience on Instagram. The study shows many other things useful for e-merchants. She has seen the participation of companies, financial institutions, etc.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer