After growing its business model in Ethiopia, Catch, the taxi-hailing app is geared towards expansion of its services and operations to the east African region starting with Kenya. Founded last year, Catch began its product release in June 2020 in Addis Ababa, and has onboarded more than 12,000 drivers and 50,000 riders. The startup claims to stand apart from bigger rivals such as Uber through its prioritisation of safety, comfort and efficiency, as well as a strong focus on drivers.
“Our disruptive entry to market model ensures strong earnings for our drivers, and introducing our affiliate programme allows third parties like drivers, influencers and ordinary individuals to make passive income as Catch affiliates,” says Bernard Gavana, Catch’s VP of growth and expansion.
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Catch launched in Nairobi in November, and plans to expand into another five African countries in 2021 as well as launch two new products. To support this startup is looking to raise a seed funding round.
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry