Kenya’s Telecoms Giant, Safaricom to Bid to Expand in Ethiopia

After denying plans to bid for license in Ethiopia, Kenya’s leading Telecoms Company, Safaricom has now joined the fray with other five companies vying for the chance to claim one of two Ethiopian telecoms licences. This is one opportunity that the telco has been waiting on and one that might grant access to a licence in an economy with more than 100-million people.

Safaricom CEO Peter Ndegwa
Safaricom CEO Peter Ndegwa

The Ethiopian Telecommunication Authority (ECA) after much delay, issued a statement last year announcing that the country would be open to selling a 40% stake in the state-owned company. In response to this announcement, Safaricom and its parent company, Vodacom both expressed their interest in buying a stake in Ethio Telecom. The ECA has “whittled the list down from a consortium of 12 that had expressed interest in entering the country’s telecommunications market”. The consortium includes; Etisalat, Axian, MTN, Orange and Telkom SA.

Read also:Ethiopia’s Only Telecom Company Ethio Telecom Finally Goes Mobile Money

Each of the companies, including Safaricom, must submit technical and financial bids by 5 April 2021. “We are working towards the final submission around March/April,” says Michael Joseph, Safaricom Chairman. However, Kenya’s geographical proximity to Ethiopia is expected to be one reason why Safaricom could lead the consortium. “I think it will be a very good exposure to Safaricom from the perspective of geographical closeness on the one perspective, but also giving Safaricom additional exposure to more growth areas,” says Vodacom’s chief executive, Shameel Joosub.

Read also:Safaricom Crawls Nearer To Telecom License In Ethiopia As Six Telcos Make Shortlist

The CEO of Safaricom, Peter Ndegwa, notes that he would continue to pursue ways to introduce the company’s data, M-PESA and geographical expansion to Ethiopia as part of his strategy to take Africa-wide telecom to the next level of growth.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry