Morocco Launches The MoroccoTech Brand And Unveils Ambition To Become A Digital Nation

Morocco has launched the MoroccoTech initiative, a national brand aimed at promoting the Moroccan digital sector. The initiative is being led by the Ministry of Digital Transition and Administrative Reform, in collaboration with the Federation of Information Technologies, Telecommunications, and Offshoring (APEBI), and in collaboration with AMDIE, ADD, CGEM, AUSIM, and Technopark.

Ghita MEZZOUR Minister Delegate, in charge of Digital Transition and Administrative Reform

MoroccoTech aspires to establish Morocco as a worldwide digital destination of choice while also creating a global dynamic that will aid all Moroccan ecosystems in their digital transformation. This effort, which is the product of a “public-private” partnership approach, is the manifestation of a mobilizing and unifying movement among the Moroccan digital ecosystem’s many participants.

“This day is a celebration of digital Made in Morocco” said Ghita MEZZOUR Minister Delegate, in charge of Digital Transition and Administrative Reform, in the presence of Dr. Younes SEKKOURI, Minister of Economic Inclusion, Small Business, Employment and Skills .The Minister also emphasized Morocco’s determination to establish itself as a regional digital hub, through the Morocco Tech brand, in particular by promoting its assets as a “tech destination”.

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“Morocco has one of the most attractive talent pools in the region and one of the best infrastructures on the continent. The Kingdom can also rely on a large number of innovative companies that support customers in Morocco and around the world, particularly in the field of offshoring. It thus demonstrates its ability to develop an internationally competitive digital ecosystem, thanks to its adapted offers and its tailor-made support for investors, making it possible to attract several prestigious technology companies to set up and invest in Morocco,” Ghita MEZZOUR said.

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“The Morocco Tech brand will be supported by both the public sector and private actors within the framework of effective and results-oriented governance. The CGEM is fully aware of the role of a successful technological transformation to strengthen the competitiveness and attractiveness of our economy internationally, but also to accelerate the creation of jobs and added value, in line with the New Model of Development. We will work, with and through APEBI, in close collaboration with the Ministry of Digital Transition, AMDIE and AUSIM to achieve the objectives set and position our country as one of the best destinations for technology and innovation in the continent and in the world,” Chakib ALJ, President of CGEM added. 

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer