Yalla Fel Sekka (YFS), a pioneering on-demand logistics firm specializing in immediate delivery and dark store management, has raised $7 million in a Series A round of funding. DisruptAD, ADQ’s venture platform, led this fundraising round.
“We are very pleased to welcome DisruptAD alongside our original seed investors as we see tremendous growth and opportunities ahead. YFS’s accelerating growth in its fleet size, a pool of drivers, micro-warehouses and dark stores is creating a powerful network effect, enabling us to dominate instant delivery in Egypt,” Khashayar Mahdavi, co-founder and Chief Strategy Officer of YFS said.
The new money will be used to increase YFS’s presence in cities across Egypt and the MENA region, as well as to continue to develop its network of hubs and improve productivity. It will concentrate on advancing its machine learning leadership and implementing innovative operational strategies.
Why The Investors Invested
The startup has generated considerable traction since it was founded. Since its inception in March 2020, the company has developed at an exponential rate, completing two million deliveries across Egypt. Cairo, Giza, Alexandria, Mansoura, and Tanta are among the cities where YFS has expanded its operations.
“We are now delivering over 10,000 orders per day while being gross margin positive only 18 months after launch in a vibrant but competitive market. Our gross merchandise volume is growing at a monthly rate of 20% and our customer retention is above 90%,” said Yasmine Abdel Karim, CEO and co-founder of YFS.
Amer Al Ameri, Head of Venture Capital and Technology Investments at ADQ, added:
“Supporting the YFS team and their execution capabilities represents our long-term commitment to boost impactful future-focused solutions. We are actively deploying capital into innovative businesses to sustain value creation with long-term economic benefits. By bolstering YFS’s development plans we will enable Khashayar and Yasmine to expand their leadership position in Egypt and beyond.”
A Look At What The Startup Does
YFS, which was co-founded by Khashayar Mahdavi and Yasmine Abdel Karim in 2020, has grown to become the country’s top field supplier because to its experienced operations staff and continuous efficiency advancements, resulting in a high utilization rate. Customers anticipate near-instant deliveries, which YFS is meeting with its patented, data-driven technology.
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YFS is the only reliable and cheap immediate delivery service for businesses in Egypt’s urban areas, the region’s largest and fastest-growing economy. YFS is already a leader in the country’s quick delivery market for groceries, food, e-commerce consolidators, retailers, and medicinal products, thanks to its digital platform and diverse fleet of 1,000 motorbike and van drivers. YFS is constructing the region’s crucial infrastructural backbone for next-generation logistics services and aims to build Egypt’s largest urban distributed network of dark shops and micro-warehouses.
Yalla Fel Sekka on-demand logistics Yalla Fel Sekka on-demand logistics
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer