Why Nigieria’s TradeDepot Bought Ghanaian Competitor Green Lion Africa

TradeDepot, a Nigerian company that distributes consumer goods through a network of micro-retailers in three African markets, has purchased all of the assets of Green Lion Africa, a rival Ghanaian firm, for an undisclosed sum. The transaction will help the e-commerce platform expand in the Ghanaian market, where it already operates.

Onyekachi Izukanne, CEO and co-founder of TradeDepot.
Onyekachi Izukanne, CEO and co-founder of TradeDepot.

Green Lion Africa’s data, technology, and logistics network will be used by TradeDepot to connect as many retailers as possible with consumer goods suppliers.

“We are delighted to welcome the Green Lion team to foster the growth and prosperity of more retailers and distributors in Ghana,” said Onyekachi Izukanne, CEO and co-founder of TradeDepot. “Ghana represents an important market for consumer goods in Africa, and we are delighted to welcome the Green Lion team to foster the growth and prosperity of more retailers and distributors in the country,” said Onyekachi.

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The company, which began operations in Nigeria in 2016, raised one of the continent’s largest financing rounds in the e-commerce sector last December.

Green Lion Africa TradeDepot

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer