Intella, one of the first real-time intelligence and research providers in the Middle East and North Africa has raised $1 million in seed funding. Hala Ventures led the round, with Falak Startups, which is run by Egypt’s Ministry of International Cooperation and Egypt Ventures, also taking part. Beyond Capital and other well-known angel investors also helped the company raise the money.
“We are thrilled to begin this new chapter of Intella’s journey. This investment will strongly cement our growth strategy and give us the opportunity to support various organizations by gaining clearer insights into the markets in which they operate. With the help of such funding, we will be able to attract the best calibres and expand on the platform’s technology and current offerings by launching a Platform as a Service (PAAS) and developing new AI-based predictive analytic tools. This will ultimately help Intella ramp up its capacity to capture 1.2M+ data points per day, while growing its panellist engagement platform to reach 500K verified usersm,” Co-founder and CEO of Intella, Nour Altaher, said.
As a reminder, Intella was launched in 2021. Since then, it has been able to help clients in a wide range of industries, from startups and small businesses to marketing agencies and top consulting firms, as well as government bodies, like the Saudi Arabian Ministry of HRSD and the Saudi Arabian Ministry of ICT. Impact Partners and Itmam have also helped the company write the first “Tech and Entrepreneurship Perception Report” for Saudi Arabia, which includes hundreds of important people from the country’s government and business worlds.
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A founding partner at Hala Ventures called AI “the most important thing in making businesses more efficient and increasing productivity,” he said. As a result of Intella’s cutting-edge tools and data, Hala Ventures has a lot of faith in the company’s abilities and the value it will add to market research, he said.
A Look At What The Startup Does
Intella is a forward-thinking, digitally native market research platform designed to meet the demands of today’s ever-changing world, which is increasingly data-driven. Intella provides real-time, on-demand insight and market research to a diverse range of clients. These include government bodies, financial institutions, startups, and small and medium-sized enterprises (SMEs) operating in the domains of financial technology, banking, marketing, healthcare, education, logistics, and vehicles throughout the MENA region, including Egypt and Saudi Arabia. Intella was founded in 2021 by Nour Altaher and Omar Mansour with the goal of disrupting established market models by bringing real-time, high-quality, trustworthy research to all types of enterprises with various budgets.
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“Intella is a real technological innovation, offering predictive machine-learning and analytic models based on new pattern discovery and big data, which has proved to be of unparalleled value for companies aiming at making informed decisions, and meeting the needs of their customers promptly. That is exactly why we have been working to provide companies with real-time market research based on the latest AI technologies, since our launch. We are also aware of the capabilities of technology in enhancing market research, and as such we are keen to provide our clients with analysis tools that can deliver fast, precise insights and increase the efficiency of the resources available to companies,” Intella’s Co-Founder & CTO, Omar Mansour, said.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh