“Save your wardrobe,” a London and Tunis-based startup mobile app that uses artificial intelligence to help individuals better manage and maintain their wardrobe, has raised $3 million in funding.
This funding will enable the startup to extend its activities, continue its growth, and expand its work force, which includes 20 Tunisians. This new funding will also enable “Save Your Wardrobe” to expand its B2B offering to other big brands and merchants.
Other objectives for the coming months include many B2B partnerships aimed at easing the post-purchase process with wardrobe tools and maintenance services.
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Save Your Wardrobe’s B2B arm assists brands and retailers in unlocking post-purchase circularity not only through access to digital maintenance and repair services, but also with artificial intelligence stack technology such as computer vision and email analysis of online receipts.
“ ‘ Save Your Wardrobe’ brings together worldwide brands, local companies, and global customers. We launched an initiative dubbed “Care and repair” with the e-commerce giant Zalando last October. Because this initiative was so highly accepted, the contract was extended for another year. As a result of this fundraising, we will be able to expand this project abroad and achieve the ambitious goal of extending the life of 50 million pieces of clothing by 2023. This would also enable us to launch new companies alongside Zalando “, Hasna Kourda, the CEO of “Save Your Wardrobe” ‘s Tunis-based subsidiary said.
Hasna Kourda, the company’s founder and CEO, grew up in Tunisia, North Africa, where sustainable habits such as caring for and recycling clothing were strongly ingrained in her family’s values. Seeing the consumer levels and rise of quick fashion in Europe, Hasna was inspired to employ technology for the greater good, assisting customers in making smarter wardrobe decisions.
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“This funding comes at an opportune time for the Save Your Wardrobe team. Technology is at the forefront of our business, and this investment enables us to truly realize our aim of becoming pioneers in the circular fashion movement, using cutting-edge technology to eliminate throwaway culture,” she said.
“Save Your Wardrobe” is a recipient of the prestigious startup label in Tunisia.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh