Traditional TV is Heading for Precipice, Warns Ex Disney CEO

A former CEO of Walt Disney, Bob Iger has warned that traditional TV “is marching to a distinct precipice, and it’s going to be pushed off”. According to Iger, traditional TV, including broadcast, cable and satellite, “is marching to a distinct precipice, and it’s going to be pushed off”.

Streaming TV is gaining viewers, Iger said, but that doesn’t mean all online services will do well.

“I do not think that all of the streamers that are in it today will survive,” said Iger, who retired as executive chairman of Disney in December. Industry pioneer Netflix will continue to thrive, he said, despite its recent subscriber losses. 

former CEO of Walt Disney, Bob Iger
former CEO of Walt Disney, Bob Iger

I do not think that all of the streamers that are in it today will survive

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“Clearly I’m a big believer in Disney,” said Iger, who launched the ESPN+ and Disney+ streaming services when he ran the company. “They’ve got the IP.”

Apple and Amazon.com “are not going to stand pat”, he said. “They’ll continue to grow and they’ll grow well. They’ve proven they know how to do it, so they’ll stay.”

The executive, who spoke at Vox Media’s Code conference on Wednesday in Beverly Hills, California, didn’t comment when asked about Warner Bros Discovery, which just completed a big merger with the parent of HBO in April.

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Iger, a onetime weatherman who rose to run ABC during the heyday of the broadcast TV business, said he’s enjoying retirement and doesn’t miss running the world’s largest entertainment company. He said he’d been asked, but would not likely join a big company’s board of directors.

“I’ve done that before,” he said. “I enjoyed it then.” 

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry