Egypt’s social e-commerce platform Brimore, which launched in 2017, has announced a company-wide restructuring in response to recent world events in an effort to cut expenses and boost profits.
The recent Russian-Ukrainian war threw a shadow over the Middle East, but Brimore was eager to confirm that it will continue its strategic strategy in the local market to give thousands of new work opportunities for young men and women in Egypt and to deliver the local product at economic costs.
The conflict, according to Brimore, created enormous difficulties for businesses in many different industries and marketplaces. As a result, management made the tough call to initiate an operational rebuilding process in order to realise the company’s objectives, chief among which is profitability.
“Brimor” states it is trying to meet the demands of Egyptian consumers by expanding the availability of its locally produced goods at reasonable costs.
Brimore, founded five years ago, has developed a business model that employs technology to market the local product at affordable prices; with the tireless efforts of all the active and supportive parties of Brimor, the process of rebuilding commenced in a timely and effective manner, befitting the scale of the company’s operations in the Egyptian market.
The press release went on to say that Brimore’s investors, suppliers, customers, employees, and founders are all working together “on the heart of one man” with unwavering commitment and determination to write the final chapter in Brimore’s success story and cement Brimore’s place in the modern Egyptian economy.
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By providing its sellers, the vast majority of whom are women, with new and more diverse ways to earn money, Brimore has been able to capitalise on market penetration prospects for developing brand owners. That individuals may launch successful local businesses utilising integrated digital and physical marketing strategies.
Brimore ecommerce Brimore ecommerce
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexpert