The meat industry’s first foodtech and dark butcher’s solutions firm, Brotinni, has raised $600,000 in a Seed fundraising round that was co-founded by Innlife investments.
“Local food and grocery delivery sector has seen tremendous growth over the past few years; however, the raw meat delivery segment has not really gained adequate attention. Through Brotinni, we are set out to shape the future of the meat ordering sector and transform the user experience by taking full control of the cold chain and supply chain operations behind the meat delivery process,” founder Dalia Abou Omar said. “We are thrilled to receive our very first round of funding, which will enable us to scale our operations, invest heavily in marketing to increase awareness as well as expand the size of our fleet to keep up with customer expectations around speed and accuracy.”
A Look At What The Startup Does
Brotinni, a portal for ordering hand-cut, farm-sourced, and vacuum-sealed fresh meat and poultry, was founded in 2020 by Dalia Abou Omar. Additionally, it offers ready-to-cook and flas7h-frozen items. It uses its own fleet of drivers to provide delivery services.
In order to solve the issue of speedy fulfilment and provide its customers’ customers more time to choose high-quality fresh meat, the firm was founded in late 2020.
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With the completion of its “dark butchery” model, the first of its type in Egypt and the wider Middle East and North Africa region, Brotinni just built its first warehouse to serve its clients in Cairo and assure smooth product flow and quick shipping (Mena).
In order to grow up and suit the needs of a wider segment of potential customers, it further wants to maximise the storage spaces, driven by demand.
According to Abou Omar, they are currently working on producing vacuum seal bags that may extend the life shelf of fresh meat by up to 45 days, in keeping with their objective to create a moat for their business in the rapidly expanding foodtech market.
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The startup’s website and mobile apps are accessible on both Android and iOS devices, and users can place orders there. Additionally, across its domestic market, its products are offered on a number of the top digital grocery ordering platforms.
dark butcher’s Brotinni dark butcher’s Brotinni
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh