Classera, the leading global company in the field of educational technology, announced its expansion plan inside Egypt, by injecting new investments to enhance its operations with partners in the Egyptian market and to provide a new generation of educational and training technology within an integrated services portfolio.
Classera is the largest company specializing in education technology in the Middle East and Africa, and provides services to millions of users in more than 30 countries globally. and social learning programmes.
Classera’s expansions in Egypt come after the company’s success in raising $40 million in its financing round, which was announced a few weeks ago, and is the largest global investment round of Category “A” in the field of educational technology without any prior investment.
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For his part, Mohamed El-Madani, co-founder and CEO of Classera International, confirmed that Egypt is one of the three largest markets in the world in terms of new investments that Classera will pump during the coming period, explaining that choosing Egypt to be a regional center for new expansions is evidence of the importance of this market. And the strength of the human competencies present in it.
Classera has more than 100 strategic partnerships with regional and international companies, including Microsoft, Zoom, Udemy, Intel and Amazon. During the past year, Classera launched an education system in cooperation with HP International under the name “HP-ClassEasy by Classera”, which fully uses Classera technologies and is now being offered In educational facilities in a number of countries around the world.
For his part, Engineer Mahmoud Al-Jabri, Director of Classera Egypt and Director of Strategic Partnerships in Classera International, said that Classera’s interest in the Egyptian market began 4 years ago, as the company’s branch was opened in 2018 before moving to its branch in New Cairo in 2020, as the number of employees in the company’s branch is more than 100. Employees working in different sectors to support Classera’s business in the Egyptian market and other markets, so that this branch will be a regional center for launching into the important African market.”
Al-Jabri added: “During this short period, Classera has succeeded in leaving a large footprint in the sectors of university education, pre-university education and training with a number of major clients in the Egyptian market. One of the companies operating in the education and training sectors, and the company will soon announce a number of major projects that it will launch in the Egyptian market with a number of government agencies, within the framework of the Egyptian state’s direction towards comprehensive digital transformation, and the realization of Egypt’s Vision 2030 led by President Abdel Fattah El-Sisi towards the Republic. New.”
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Al-Jabri stressed that the Egyptian market is witnessing a great development with regard to the digital transformation file, and the Corona pandemic has proven beyond any doubt the importance of e-education and training, which makes us happy to provide a unique experience for the Egyptian market in the next stage, as it is one of the most important markets that the company focuses on in the future. The near future, due to its human cadres and high percentage of young people, is in need of innovative educational programs such as those offered by Classera.
Through Classera solutions, institutions can carry out all educational activities in the educational facility electronically, apply learning with augmented virtual reality (C-Reality), a financial and administrative resource planning (ERP) system dedicated to educational institutions, C-Smarter, and an integrated electronic payment system for school fees and payment and installments of educational fees. C-Pay, an online marketplace for educational products that includes educational technology products and educational supplies “EduMalls”, all under one umbrella to enhance educational interaction and thus develop the educational experience in an integrated manner.
Al-Jabri added that the company has allocated huge investments to expand in the Egyptian market in the next stage, and to strengthen partnerships with the government and private sectors, including the Ministry of Education and Higher Education, universities, various private educational facilities, and many companies and government agencies in order to train employees and raise their efficiency.
Al-Jabri added that the investments allocated to the Egyptian market will be used to accelerate the company’s expansion in one of the most promising sectors of the company, which is the e-training sector for companies and government agencies, through our specialized platform “LeadXera”, explaining that the expansion of this sector is among one of the most important goals that Classera focuses on. Egypt in the near future.
Classera started out of Silicon Valley and focused on emerging markets. A few weeks ago, Classera raised $40 million in the world’s largest Series A investment round in education technology without any prior investment, led by Sanabel Investments, wholly owned by the Saudi Public Investment Fund, and joined by: Global Venture Fund, Endeavor Catalyst, 500 Global, Sakani Ventures, Sidra Ventures, and a variety of elite investors from Silicon Valley, emerging markets and global family offices participated in, and the round also represents the largest investment round ever in the education technology sector in the Middle East and most of Africa. .
Classera achieved one of the highest levels of interaction in the world of e-learning in the world during the past academic year, and the integrated learning platform enabled the company to reach nearly 70% of the market share in some Middle East and African markets, which led to more than 10 billion browsing operations within systems, and Classera holds many international awards in the field of educational technology, including Bett, The Learning Award, GESS, Microsoft Award, and many others.
Classera was founded in America in Silicon Valley by Saudi entrepreneur Mohammed bin Suhail Al-Madani and his partner, Mohammed Al-Ashmawi — who established their first company when they were 18 years old. Their shared vision was to revolutionize e-learning and enable learners, especially in emerging markets, to unleash their potential. After that, they began to focus on the Middle East and Africa region to make the largest possible positive impact on the learners’ experience.
The integrated learning platform “LSP” in Classera is comprehensive and integrated, and the learning management system — which forms one of the most important pillars of Classera — includes a special equation on which the system is based: inspiration using entertainment learning, individualized learning using artificial intelligence, and participatory learning using The way of social learning, all to increase interaction and thus improve the educational experience. In order to complete this integrated system, the educational augmented reality system, the resource management system, the payment system and the educational electronic market were provided, all to provide a single integrated and interconnected solution under one umbrella that the educational and training authorities can benefit from with ease.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard