A new media platform aimed at reshaping the narrative about Africa by having Africans be in the driving seat of the African narrative has been launched. Named African Stream, the platform has a mission to reshape conversations and narratives about – as well as knowledge and appreciation of – Africa and its people.
Hinged on the belief that, “Until the lions learn how to write, every story will glorify the hunter.” For most of its modern history, Africa’s stories have been twisted by colonial-era and Western-oriented narratives.
The social media-based platform African Stream which was officially launched across Africa in an effort to challenge existing negative stereotypes and give a voice to Africans through cutting-edge, African-centred content has already gone live.
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Speaking on the development, Ahmed Kaballo, founder and CEO of Africa Stream said that “I’ve been in the media my entire career and I am excited to create an African news platform to define our story in our voice. This continent is the birthplace of civilization and humankind. Africans are innovators, entrepreneurs, leaders, revolutionaries and cultural influencers, as well as a host of other amazing things. I want to build a platform that represents all of that with emphasis on Africa on the rise.”
African Stream covers high-impact history, culture, politics, commerce, sports, music, entertainment, innovation, technology and infrastructure.
“Those that are coming to African Stream for entertainment are inevitably also learning, and those that come to find out the latest news also find themselves entertained. That’s what we mean when we say ‘a one-stop shop for all things African.’ We reach people that we might not have reached, through the diversity and range of our content,” added Mr. Kaballo.
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The platform is headquartered in Nairobi, Kenya, with teams across the continent producing and distributing content through their own voices.
It tackles tough issues head on, exploring the challenges and problems in Africa, as well as possible long-term solutions. Topics addressed include the exploitation of African wealth, how so-called ‘aid’ is often used as a weapon, why it’s Western chocolate makers who reap the profits from African cocoa as opposed to the Africans themselves, and why neo-colonial relationships have been allowed to persist to this day.
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry