Apple Unveils Game-changing M2 MacBook Pros and New Mac Minis




Apple rolled out its first new products of 2023 on Tuesday, offering faster versions of its high-end MacBook Pro laptops and the Mac mini desktop.

The new 14-inch and 16-inch MacBook Pros look the same as the prior models — which launched at the end of 2021 — but add more powerful M2 Pro and M2 Max chips to replace the M1 Pro and M1 Max processors. The new notebooks mark Apple’s first expansion of the M2 chip, which debuted in the MacBook Air and a low-end MacBook Pro last year.

MacBook Pro

The new Macs bolster a product line that brought in US$40.2-billion last year, accounting for more than 10% of the tech giant’s revenue. The company also plans to bring a variation of the M2 chip to its high-end Mac Pro desktop computer later this year. And Apple is working on new versions of the MacBook Air, including a larger model with a 15-inch screen.

Read also Sportify CEO Accuses Apple of Stifling, Harming Consumers

The laptops also get a memory boost, to a maximum of 96GB on models with the highest-end M2 Max chip

The chips in the latest models offer modest performance gains and continue Apple’s shift away from using Intel processors inside its Mac computers. The M2 Pro will now sport as many as 12 main processing cores, up from a maximum of 10 cores. The graphics capabilities will now reach up to 19 cores, up from a prior high of 16. The M2 Max doubles performance for graphics, climbing to as many as 38 cores from a prior maximum of 32 cores.

The laptops also get a memory boost, to a maximum of 96GB on models with the highest-end M2 Max chip. That’s up from a prior limit of 32GB on both. Storage continues to top out at 8TB. Battery life has been slightly increased, going to 18 hours from 17 hours on the 14-inch model and up to 22 hours from 21 hours on the 16-inch variation.

Read also How Technology is Transforming the African Retail Industry: From E-commerce to Mobile Payments

Apple also said that the new MacBook Pros gain Wi-Fi 6E, which can offer faster wireless performance in some circumstances, in addition to a more powerful HDMI port for driving more advanced external displays.

New Mac Minis

The Mac minis also look the same as the prior model and arrive more than two years after the last update to the machine. The Mac mini adds the same M2 chip as the MacBook Air and 13-inch MacBook Pro, while the M2 Pro version includes the same chip as in the new high-end MacBook Pro. 

Notably, the roll-out of a Mac mini with a faster M2 Pro chip has allowed the company to discontinue one of its last remaining models with Intel chips. The company on Tuesday also stopped selling a high-end Mac mini with a non-Apple processor. The only Intel machine in Apple’s line-up is now the Mac Pro desktop.

The updated 14-inch MacBook Pro starts at $1 999, while the 16-inch version continues to be priced at $2 499. The Mac mini costs $599, $100 less than the prior version. All of the new Macs begin shipping on 24 January in the US, Apple said.

Apple had originally aimed to roll out the new machines in 2022, and the delay is expected to weigh on its most recent quarterly results. The company warned investors that the lack of a MacBook Pro update would negatively affect its holiday sales, which Apple will disclose on 2 February.

Besides the new Macs, the Cupertino, California-based company is planning to use 2023 to introduce a mixed-reality headset, its first major new product category since the Apple Watch went on sale in 2015. It’s also working on the iPhone 15 line, a new HomePod speaker and Apple Watches with updated processors.

Read also Kenyan Fintech Kwara Raises $3M In Additional Seed Extension To Serve Credit Unions

In the longer run, Apple is aiming to bring touch screens to the MacBook Pro beginning in 2025. The move would give Apple’s high-end computers better parity with devices from Microsoft, Dell Technologies and other laptop makers. It also will help Apple offer a more unified software experience across its products.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry