Chari, Morocco’s leader in digital distribution of Fast-Moving Consumer Goods, has introduced a new B2B store chain to fulfil the demands of local grocery stores. The Chari store chain provides a wide choice of quality items at low rates, with the goal of assisting grocery shops in improving their product offerings and increasing their profitability. These stores are unique in that they are completely digitised.
Grocery store owners may go to any Chari Store and order the supplies they need on a computerised terminal, which allows them to pick up their goods in less than ten minutes or have them delivered to their stores right away.
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The Chari physical points of sale also provide a ‘click and collect’ service, allowing retailers to order the supplies they require via Chari’s app and pick them up at any Chari Shop at a time that is convenient for them. These businesses are also meant to serve as a training ground for Chari’s digital tools, such as its e-commerce app and Karny.ma, a credit management/bookkeeping software. Ultimately, these locations will act as dark storefronts as well as local warehouses for 2-hour delivery of any things bought through the Chari eCommerce app.
The function that grocery shops play in meeting the needs of their consumers for the most basic commodities is crucial to local life. The new B2B store chain from Chari will inform store owners about digitalization, enabling them to enhance customer service and procurement.
This Thursday, March 16, the first two locations of this chain were launched in Casablanca and el Jadida, Morocco. By 2024, Chari wants to have 100 locations. More than 1000 SKUs from over 100 brands, from food items to hygiene items, are available in Chari B2B shops. It enables grocery shop owners to facilitate their supply in order to better satisfy the demands of their consumers by giving them simple access to a large choice of high-quality items at affordable costs.
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“We are excited to launch this new chain of B2B stores for grocery stores in Morocco,” said Ismael Belkhayat, co-founder of Chari. “We are confident that these shops will help grocery stores digitize, improve their product offerings and increase their profitability. We are committed to providing quality products at competitive prices and to helping grocery stores go digital to better serve their customers.”
Every day of the week, from 7:00 a.m. to 11:00 p.m., the Chari retail chain is open. It may be reached via the Chari mobile application or Whatsapp.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
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