VeggieVictory, the innovative plant-based foodtech startup based in Lagos, has announced a significant milestone by securing a substantial seed round investment from Japanese investor Value Create Inc. This partnership marks a strategic step forward in VeggieVictory’s mission to revolutionize the culinary landscape in Africa.
Founded by the husband-and-wife team of Hakeem and Bola Adeyanju, VeggieVictory has been gaining recognition for its unique approach to plant-based cuisine tailored for the Nigerian market. Building on the foundation laid during its pre-seed funding round in 2021, the collaboration with Value Create Inc. highlights a shared commitment to driving sustainable food solutions.
The infusion of funds from Value Create Inc. will be instrumental in accelerating VeggieVictory’s expansion plans. With the support of this investment, the startup aims to broaden its product offerings and increase its presence within Nigeria and beyond, across various African nations.
VeggieVictory’s journey began in 2013 when the founders, driven by a passion for plant-based eating, set out to create accessible and delicious alternatives for Nigerian cuisine. The startup’s flagship product, Vchunks, has been well-received for its authentic flavors and affordability, positioning VeggieVictory as a trailblazer in the plant-based food sector.
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Hakeem Adeyanju, co-founder of VeggieVictory, expressed his enthusiasm for the partnership, even as he looked forward to more investors joining the round.
The alliance between VeggieVictory and Value Create Inc. underscores the growing demand for plant-based options and innovative solutions in the food industry. By combining their expertise and resources, both entities are poised to make a lasting impact on the way people perceive and choose their meals, not only in Nigeria but across the African continent.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard