Efforts Carry1st, a budding Cape Town based startup with offices in Lagos and New York, to use games to build what could be Africa’s first super app has attracted a seed round of $2.5 million. The round which was led by Johannesburg based venture capital (VC) fund CRE Venture Capital had others such as Perivoli Innovations, Chandaria Capital, Lateral Capital and Transsion’s Future Hub, Kam Kronenberg III, among others.
Founded in 2018 by American Lucy Hoffman (formerly Parry) and Sierra Leonean Cordel Robbin-Coker, Carry1st also has Tinotenda Mundangepfupfu, who serves as lead engineer and who joined in January last year, now also listed as a co-founder. The latest seed round brings to $4m the total that Carry1st has raised since its inception in 2018.
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In December last year, Robbin-Coker told Ventureburn that Carry1st had raised about $2-million by then from prominent angel investors in Africa and the US whom he didn’t name . The startup said in a statement released today that the investment will go to recruiting new hires, investing in platform technology, and publishing new content. Pardon Makumbe, managing partner at CRE, and Henry Lowenfels, chief product officer of One Team Partners, will join the startup’s board.
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Since it launched the app last year, the startup claims to have reached over 1.5 million users across the region. Carry1st Trivia was ranked the number one free-to-play Android game in Nigeria and Kenya and was named the Best Media & Entertainment Solution for 2019.
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The company plans to partner with international studios to launch multiple games in 2020 and scale its audience to over a million monthly active users. Said Robbin-Coker in the same statement: “Social gaming is the largest and fastest-growing form of mobile media, grossing more than three times all other app categories combined. Our mission is to bring this world of interactive content to Africa and likewise to connect Africa to the world’, adding that “our belief is that building a local publisher, with differentiated tech and operating capabilities across marketing, distribution, and monetisation is the way to be this bridge,” he said.
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry