The market dominance presently enjoyed by Africa’s biggest telecoms company MTN in Ghana may head for a stiffer run, which may break their control of the market. This is likely to arise as a result of the new sets of telecoms policies the Ghanaian government plans to implement which analysts say will reduce the dominance of MTN in the country’s telecommunications market.
A statement from the country’s National Communications Authority (NCA) says that there will be an implementation of specific policies to ensure a level-playing field for all network operators within the telecommunications industry. This is because MTN has been declared a significant market power, requiring the regulator to take corrective action to allow more market competition.
Statistics from the NCA showed MTN’s share in mobile data subscriptions accounted for almost 70% of the market from January to March. To correct this, the regulator will implement a series of measures including a favourable connection rate for disadvantaged operators, the setting of floor and ceiling pricing on all minutes, data, text messages and mobile money, and ensure the various operator vendors are not subject to exclusionary pricing or behaviour.
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MTN Ghana however said that it is yet to receive any formal notification from the regulator in that regard and was awaiting it to assess the details
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry