Zedny the Egypt-based Arabic learning platform has launched with a prior investment of $ 1.2 million from angel investors. The platform starts with more than 200 online courses and 400 animated video summaries of global business bestsellers, as well as more than 5000 hours of learning.
“Zedny provides content in Arabic because it is the language with which most employees in Egypt speak and think,” said co-founder and CCO of Zedny Basil Khattab. “Currently, apart from Zedny, there is no localized cross-skills learning and development platform in Arabic that has it all.
Here Is What You Need To Know
- Zedny.com is now available in the Middle East. Its target audience is that of individuals wishing to develop their business skills and acquire general knowledge. It also targets people looking for work and employees who want to climb the corporate ladder.
- Zedny offers one-year online learning and development at a fraction of the cost of an offline training course for an employee. In addition, the platform can act as an external employee performance evaluator thanks to its AI integrations. It integrates gamification into the HR development cycle to encourage individuals to develop their skills and business acumen.
- Zedny co-founder and CEO Mohamed Youssef El Baz said:
“It is essential that companies begin to explore modern L&D solutions in order to hire staff and develop employees.”
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- Through the platform, employees, managers and individuals are placed on a designated path of learning and career development. These paths address behavioral, social and commercial knowledge, as well as office and digital tools to broaden the horizons of users. Research suggests that online learning allows learners to absorb five times more material for each hour of training. As a result, productivity within organizations is increased and employee performance is improved.
- The World Economic Forum predicts that a third of basic professional skills will change over the next five years. If the skills gap is not closed within the next 3 to 5 years, this would have a negative impact on the future growth of a business. Zedny says that for this reason, he aims to build Arab human capital, one business at a time.
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer