African content creators’ stands to gain from the new platform developed by Ugandan startup eebo aimed at helping creators of movies, music or educational content to get discovered and monetise. Founded in 2019 by the Austrian Agnes Aistleitner who found on her arrival in Uganda that internet costs were prohibitive and started working on a solution. The solution was the launch of proprietary “eebo boxes” to host content locally, and allows users to stream the videos over its Wi-Fi signal.
Aistleitner said that “After two months of successful rollouts to universities and restaurants in January and February 2020, the world was overwhelmed by the COVID-19 pandemic, forcing everyone into isolation.”
However, with the outbreak of the pandemic, eebo had to adapt, with the startup changing strategy by focusing on creator acquisition on its online streaming platform. Aistleitner said the switch had been a game-changer.
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“We have grown from a free streaming platform only available in selected locations within Kampala to a marketplace for content creators to sell their original productions, earning per transaction, with multiple payment platform integration, and access to real-time insights from the palm of their hand,” she said.
Pre-eebo, there was no way for African content creators to monetise their music videos, vlogs, movies, documentaries or TV shows, with the exception of YouTube, video retailers or airing on a TV station.
“This meant a lot of quality productions were accumulating dust in storage waiting for the day a buyer would walk in and stumble upon them,” Aistleitner said. “eebo is a digital video library that allows creators to continuously showcase and sell their works.”
Whereas YouTube requires users to have a minimum amount of subscribers and watch time to be eligible for monetisation through advertisements, eebo instead allows content creators to get paid per transaction, instantly monetising their clientbase. For those opting to show their creations for free on eebo, the platform is looking to develop an advertising option.
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Aistleitner said she was pleased with uptake over the course of the last year, and eebo is now working on building upon its strong start. Though pleased with progress, she said the eebo team still has a lot of experimentation to do as it tries to figure out how to provide value to creators and audiences that are willing to pay. The startup received some angel funding in July 2020 from a pool of international tech investors, and is now working to raise another round as it looks to grow.
“We are a global streaming company available to users all over the world. Some of our successful creators are from Nigeria because of the option to transact in US dollars, which are globally understood,” said Aistleitner.
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“Uganda may have the biggest number of creators and users, but we are working on integration of mobile money in Kenyan shilling, Nigerian naira, and Rwandese franc to be on track to have all major currencies around Africa by the end of 2021.”
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry