Odiggo, a car servicing firm, has opened in Dubai, with the goal of becoming the “top Autotech business in the Middle East and Africa.” Ahmed Omar and Ahmed Nasser, two young Egyptian entrepreneurs, are the driving force behind the automotive tech app that has experienced success in Egypt and Saudi Arabia since its launch in 2019.
In January this year, Odiggo secured $600,000 from Essa Al-Saleh, former CEO of the billion-dollar logistics company Agility Logistics and current Chairman of Volta Trucks and CEO of Switzerland-based advisory and investment firm Agitero AG, in a seed funding round.
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According to a statement from Odiggo, the car parts and accessories manufacturing business is one of the top ten sectors in the world, valued at US$2 trillion, with a $61 billion market in the Middle East and Africa alone. In order to locate the finest quality automobile components at the lowest feasible price, the firm focuses on autonomous software, driving data, fleet telematics, and vehicle-to-vehicle communication. The company as a whole has grown by more than 10 times in the previous year, and this trend is expected to continue in Dubai.
Odiggo is a one-stop store for all things automotive. Their user-friendly web network connects vehicle owners with dealerships, providing them with a variety of alternatives and the best rates available. Customers may now get quick, simple, and inexpensive service at the press of a button. With their deep tech dashboard product, Odiggo launches in the UAE with not only its current platform, but also a new piece of technology that is intended to be a gamechanger when it comes to auto repairs and maintenance.
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“We’re changing lives (and cars) through technology,” said Ahmed Omar, CEO and Co-founder of Odiggo. “The innovative new Deep Tech dashboard software will link the vehicle to the marketplace and provide frequent updates of the vehicle’s condition so the user can be informed if the tyres are low, the oil needs changing or if a service is required.”
Odiggo is led by a brilliant worldwide team with experience working with some of the world’s most well-known organizations, including FIFA, Hyundai, Jumia, Reckitt Benckiser, EY, Deloitte, and Mckinsey.
It’s never been easier to locate an auto component. Odiggo’s services are projected to have a significant influence on the UAE market, and the company’s long-term goal is to grow the convenience experience globally in the next years.
A Look At What Odiggo Does
Odiggo was founded in 2019 by Ahmed Omar and Ahmed Nasser. It sells car parts and accessories directly from various vendors. In the first seven months of service, the startup had 2000 customers onboard. Odiggo claims to have the largest catalog of auto spare parts in the region. The startup makes money by charging 7 to 22 percent commission on every order made through their website or mobile app.
Odiggo Dubai Odiggo Dubai
Charles Rapulu Udoh
Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
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