AfCFTA Launches ‘Umoja Africa Campaign’ to Explore Creativity of Africa Youths

The Africa Continental Free Trade Agreement (AfCTA) Secretariat has launched a youth focused competition dubbed the ‘Umoja Africa Campaign – Youth Contributing to the Implementation of the AfCFTA’ which targets young people between the age of 18 and 35 years. The creative youth competition on African Continental Free Trade Area (AfCFTA) is for young people in Africa as well as those in the Diaspora with African citizenship.

AfCFTA
AfCFTA

This is a collaborative initiative between the United Nations Economic Commission for Africa (UNECA), Youth Alliance for Leadership and Development in Africa (YALDA), the African Continental Free Trade Area (AfCFTA) Secretariat, Afreximbank,the International Trade Centre (ITC) and the UN Development Programme (UNDP).

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Those interested can submit essays, infographics and/ or animation on the topic; ‘The African Continental Free Trade Area (AfCFTA)’ from July 31 to Deadline September 31. Winners announced in November. The content for the competition should display ingenuity in communicating the AfCFTA to young people, by breaking down elements of the AfCFTA into simple and easy to understand content for their peers.  

The aim is to encourage young people in Africa and those in the diaspora to contribute to the development of Africa’s young leaders and enhance youth participation in the implementation and achievement of the African Continental Free Trade Area (AfCFTA). The competition will encourage them to participate in the implementation of the AfCFTA.

The winning essay writer, infographics and animation creators will each receive a cash prize of $1,000.  The first runners up will receive $500, second runners up $300. The essay winner will also receive a paid internship with one of the partner institutions, while the others will receive design contracts with other partners among other prizes.

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The creative competition is expected to break information asymmetry among youth on the AfCFTA and promote a bottom-up approach to the policy formulation and implementation by harnessing innovative youth-driven solutions that will contribute to active youth engagement in the popularisation of the AfCFTA. This will then generate conversations and discourse on the youth involvement in trade in Africa and their role in the implementation of AfCFTA.

Creating awareness among the youth in Africa on the AfCFTA will encourage them to be more innovative and creative, empowering them to become leaders not only at home, but across borders. An international trade center report shows that Africa is the youngest continent in the world with a median age of 19.8 years. 65% of the population in Africa is also under the age of 25. It is projected that a third of the youth will live in Africa by 2050. Yet majority of the young people are unemployed, lack access to financial resources, face barriers to start and scale up their small business.

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The AfCFTA creates an opportunity for more jobs for the youth through increase entrepreneurship, e – commerce which underscores the importance of digital economy. Those interested in the competition are advised to visit https://yaldafrica.org/afcftacompetition for  ore details.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry