Why Saudi Logistics Firm Acquired Egyptian e-Commerce Startup FwRun

The growing e-commerce ecosystem in Egypt has attracted Saudi investors as the last mile logistics firm Diggipacks has acquired Egyptian solutions provider FwRun as part of efforts to expand its portfolio investment especially within the Middle East and North Africa (MENA) market.

Hassan Jabarti, CEO of Diggipacks
Hassan Jabarti, CEO of Diggipacks

FwRun was founded in 2019 to provide fulfillment, delivery and warehousing services to e-commerce companies. The startup provides storage and handling services, and has attracted a number of local merchants and international brands as customers due to the market need for the service.

The Riyadh-based Diggipacks, meanwhile, launched a few months after FwRun in early 2020, and provides storage and shipping services. The company provides high-quality technology to connect merchants with a huge number of warehouses across Saudi Arabia, as well as more than 30 shipping companies.

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Diggipacks raised a US$400,000 pre-seed funding round in April, and has now acquired FwRun as it looks to expand into Egypt.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry