Shoprite Partners RRT in Joint Venture to Deepen e-commerce in South Africa

Africa’s largest supermarket group, Shoprite Holdings has  said its upmarket grocery chain, Checkers, has entered into a joint venture agreement with its delivery partner, RTT Group, as part of a push to grow its e-commerce business.

After years spent lagging much of the world in terms of e-commerce, South African retailers and delivery start-ups have generated record online sales as consumers avoided shops during the Covid-19 pandemic.

But the boom has strained the capacity of even the largest retailers, forcing them to invest and make e-commerce acquisitions to improve wait times and services, complementing scheduled delivery and click-and-collect services with on-demand delivery. South African retailers and delivery start-ups have generated record online sales

Shoprite Group CEO Pieter Engelbrecht
Shoprite Group CEO Pieter Engelbrecht

Shoprite said the joint venture with RTT Group will protect the learning, technology and intellectual property created by the Checkers Sixty60 on-demand delivery service to date while facilitating future innovation and development of the group’s last-mile logistics.

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“Owning the last-mile home delivery aspect of our Sixty60 service is an important part of building out our digital ecosystem for customers,” Shoprite Group CEO Pieter Engelbrecht said. “This RTT on-demand joint venture will allow the group the opportunity to continue enhancing our order fulfilment and last-mile delivery capabilities.”

The deal is due to be finalised prior to Shoprite’s June 2022 year-end.

RTT Group’s on-demand business will be transferred into a new company in which Shoprite Checkers will subscribe for 50% of the issued ordinary shares, Shoprite said. As part of the deal terms, Checkers Sixty60 will continue to use RTT on-demand as its delivery partner, it added.

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Earlier this month fashion and homeware retailer TFG said it was buying on-demand online shopping platform and last-mile delivery provider Quench, while Massmart, majority-owned by Walmart, bought a controlling stake in grocery delivery service OneCart in October.  

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry