By Mark Elliott
As the digital economy continues to grow, increasingly relevant financial solutions emerge. Consumers can access services that make their lives simpler, and businesses run more agile and efficient operations with enhanced potential. Governments can reach more citizens as long-term prosperity comes into vision for more and more people. This is why financial inclusion is so critical – it is the first step to financial security.
At Mastercard, we are innovating for impact in financial and digital inclusion. In 2020, Mastercard doubled down on its financial inclusion commitment to connect a total of a billion individuals and 50 million micro and small merchants to the digital economy by 2025 — with a direct focus on 25 million women entrepreneurs.
While this is a global goal, there is a vast amount of work to be done in Africa, because there’s widespread inequality and exclusion that persists. We have a responsibility to continually think about how we can find different and more innovative ways to address this.
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Innovation unlocks digital inclusion
Local innovation is critical in driving inclusion. As a global technology company, we cannot simply pull things off the shelf from our product set in the US or Europe and expect them to work in Africa. This is especially true in an environment where many people may still have limited access to basic technology and financial services. To create products and services that truly solve the local pain points for communities in Africa, we must think carefully about the technology and partnerships that will further these goals.
The adoption of digital payments is becoming increasingly relevant, and in Africa, mobile phone adoption is inextricably linked to this. For millions who have never had a brick-and-mortar bank account, leapfrogging legacy banking to digital-first banking services is an easy transition.
The Mastercard Digital First programme provides or partners with a complete digital experience in the world of payment methods
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This dynamic makes it even more important for institutions in the financial payment space to adopt “digital first” platforms. The Mastercard Digital First programme provides or partners with a complete digital experience in the world of payment methods. Digital First provides the customer with a 100% digital product: no paperwork, branch visits or snail mail. Customers can open a bank account immediately by uploading identification, apply for a card, activate it, and use it for all their payment needs from their mobile devices. A physical visit to a branch then becomes an optional extra.
Though the financial sector is already digitally transforming, there are still some barriers to progress, which include a preference for cash – often in areas where there is limited infrastructure. It is important to note that access to the Internet and data is a critical enabler for adoption of digital financial services. Digital inclusion is a prerequisite for financial inclusion.
At Mastercard, we are addressing this challenge through our partnership with Samsung, Airtel and Asante Financial Services to put digital devices in the hands of more people who can pay for them with small, manageable instalments while also building a credit history.
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Reaping real rewards in agriculture
In sub-Saharan Africa, over 60% of the population is made up of smallholder farmers. Economic growth from agriculture in Africa is four times more effective at reducing extreme poverty than any other sector, which means that inclusion in agriculture is a fantastic place to make an impact. However, farmers face significant challenges, including limited access to markets, access to working capital to secure quality seeds and pesticides, and access to relevant financial tools to pay and get paid efficiently.
To help smallholder farmers overcome these challenges and transition from subsistence to commercial farming, Mastercard launched a digital platform in 2015 called Farm Pass, bringing together various agri-sector stakeholders from the supply and demand sides in one agricultural marketplace. Smallholder farmers can sell their produce at a better price, access quality inputs and farming information, get paid and pay digitally, and develop a financial profile that can unlock financing opportunities for working capital and inputs.
Across Africa, Farm Pass has already helped nearly a million smallholder farmers access better prices
Across Africa, Farm Pass has already helped nearly a million smallholder farmers access better prices. It is transforming agricultural ecosystems and connecting farmers to the formal financial system, also providing them with a digital record that could support future loan applications. During the pandemic, farmers were able to sell produce at 25-50% higher prices by connecting directly with buyers in Farm Pass, even though local markets were closed.
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Soon more farmers will discover its benefits because of the partnership between Mastercard and Ecobank Group, which will see Farm Pass rolled out to 33 countries across sub-Saharan Africa, growing the solution’s footprint beyond Uganda, Kenya and Tanzania where it is currently live. And as more farmers move from subsistence to commercial farming, it will in turn stimulate agricultural growth, increase competitiveness and improve food security in Africa – which has also experienced the knock-on effects of disrupted supply chains due to the Ukraine crisis.
Tech for good
These solutions, which help create new connections, truly showcase “tech for good”. And the efforts are recognised. It was a particularly proud moment when Mastercard was awarded “Best Financial Inclusion Services Provider” at the recent Digital Banker Awards in three markets, namely Kenya, Nigeria and South Africa.
Mastercard’s goal is to build a connected digital economy that is secure, sustainable, financially inclusive and works for everyone. Such ecosystems are built as a concerted effort undertaken by private and public stakeholders. We are excited to continue collaborating with like-minded partners, in and beyond payments. By applying our expertise, insights and solutions to forge pioneering and scalable commercial models across sectors and industries, we are able to secure a bright and more financially inclusive future for all.
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Mark Elliott, is division president of Mastercard, sub-Saharan Africa
Kelechi Deca
Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry