Spotify Hikes Prices in Major Markets

Spotify Technology has announced the hike in prices for its premium plans across several countries, including the United State, Britain, as the music streaming company looks to boost profitability in an uncertain economy.

The move will result in a US$1 price increase for Spotify’s US plans, with the premium Individual plan now starting at $10.99, Duo at $14.99, Family at $16.99 and the Student plan at $5.99.Spotify has moved in recent months to boost margins with hundreds of layoffs and a restructuring.

In South Africa, Spotify costs R59.99/month for the Individual plan, while Duo costs R79.99/month and Family is R99.99/month. There’s also a Mini option available in South Africa, which allows streaming from one account on mobile only for R11.99/month.

Spotify CEO Daniel Ek
Spotify CEO Daniel Ek

Spotify has moved in recent months to boost margins with hundreds of layoffs and a restructuring of the podcast unit, which it had built up with billions of dollars in investment.

The price increases come at a time when streaming services, both audio and video, are under rising investor pressure to boost profitability after years of prioritising user growth.

Read also : Spotify Hopes to Hit $100-billion in Revenue in 10 Years

Rivals services from Apple and Amazon.com and Tidal have all increased prices this year, while YouTube also hiked prices last week on its monthly and annual premium plans in the US for the first time since the subscription service was launched in 2018. None of those plans, with the exception of Apple Music, has seen a price increase in South Africa.

Spotify, which had indicated in April that it would raise prices in 2023, had also raised prices in 46 countries last year. The Sweden-based company is due to report its results for the second quarter on Tuesday.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry