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Egypt’s Healthy e-Commerce Startup 3attar Secures Growth Investment

January 17, 2022

3atter, the Egyptian health-focused e-commerce platform has secured seed investment to continue on its growth trajectory and expand into other markets. The startup was established as a B2C platform that gives customers access to healthy food and other products, a delivery service, and diet-consultation programmes, among other things.

The company experienced fast growth during the COVID-19 crisis, as it expanded its selection from a few hundred products to more than 3,000, making it the biggest healthy-shopping destination in Egypt. It now plans further expansion after raising an undisclosed amount of seed funding from AUC Angels, UI Investment and individual angel investors.

“We aim to become the dominant one-stop shop for the whole health community in Egypt and expand into MENA regions, including chronic diseases and obesity by providing a holistic healthy lifestyle app,” said Mohamed Ali, founder and CEO of 3attar.

3attar will also use the funding to expand its customer base and further develop its tech stack to achieve higher order volume and revenues.

Mariam Kamel of AUC Angels said the specialised e-commerce space had witnessed increased inflow of angel investments and venture capital this past year.

“3attar not only satisfies this, but also strives for impact in addressing the growing trends towards healthier living,” she said.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Egyptian Foodtech 3attar Lands Seed Funding

January 14, 2022

AUC Angels, UI Investment, and individual Angel Investors have invested in 3attar, an Egyptian health-focused tech/e-commerce platform.

“We aim to become the dominant one-stop-shop for the whole health community in Egypt and expand into Mena regions; including chronic diseases and obesity by providing a holistic healthy lifestyle app,” Mohamed Ali, founder & CEO of 3attar said.

The funds raised will be utilized to grow the company’s user base and improve its technology stack.

Why The Investors Invested

“Since the huge growth in the global “health” community is reaching the Mena region rapidly, 3attar made a smart move to be the first & only platform to serve not only the health community in Egypt and Mena but also those who want to join this movement. I am glad to be part of this journey helping them to bring such value to that big market,” Tarek Roushdy, investor and board advisory member of 3attar said.

Mariam Kamel of AUC Angels said: “The specialized e-commerce space has witnessed an increased inflow of angel investments and venture capital this past year. 3attar not only satisfies this but also strives for impact in addressing the growing trends towards healthier living.”

A Look At What The Startup Does

3attar is a B2C online platform that gives value to its clients by allowing them to order healthy meals and products online. 3attar also runs delivery and diet-consulting services. It also offers live-coaching programs and additional subscription and e-payment models.

During the COVID-19 crisis, the company expanded its product range from a few hundred to over 3,000, making it Egypt’s largest healthy-shopping destination. Its one-of-a-kind name and logo combo grew into its own private label, which now accounts for 20% of the company’s overall income.

The company’s mission is to help the health community, which includes: — I. At-risk persons who lack the resources, knowledge, and products needed to alleviate their diseases and enhance their health (customers suffering from Obesity, Diabetes, Allergies, Hypertension & more).
II. Healthy individuals, including athletes, dieters, and fitness experts, who maintain and lead a healthy food intake and are always looking for a platform that holistically addresses all of their lifestyle needs.

3attar funding 3attar funding

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Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer