Jack Ma’s Alipay Launches “Super App” In South Africa

Fintech startups in South Africa are up for a big game. China’s leading payment service provider, Alipay which has just announced that it is going on its Initial Public Offering (IPO) on the Shanghai Stock Exchanges’ STAR board and the Stock Exchange of Hong Kong (HKEX/SEHK), has entered the South African fintech market, big time. In a new partnership with leading South African telecom company, Vodacom, Alipay will assist Vodacom on a new “super app” that will allow customers to make payments, stream video and make travel arrangements, among a host of other services.

Vodacom’s CEO for financial services, Mariam Cassim
Vodacom’s CEO for financial services, Mariam Cassim

“The next six months are going to be very busy,” Vodacom’s CEO for financial services, Mariam Cassim said, today. 

Here Is What You Need To Know

  • The new partnership between Alipay and Vodacom will help to aggregate different merchants and service providers so that users can do all their business online and “never have to leave the app”.
  • Vodacom’s CEO explained that the company is already in the process on signing up and registering merchants and businesses for the new platform.
  • She said the platform will be “network agnostic” as it will be available to all South Africans, even those not on Vodacom.
  • Vodacom will pay Alipay parent company Ant Group fees for the use of the technology.
  • Vodacom has recently launched an Android-based point of sale device for merchants as part of the development.
  • Group CEO of Vodacom Shameel Joosub said the service would only be available in SA at its launch. In other operating countries, some of the new services will be offered through Mpesa, run by Vodacom affiliate, Safaricom.

“This partnership is a significant milestone in promoting greater financial inclusion within the communities in which we operate, accelerating our financial services aspirations across Africa. We already offer South African customers an ecosystem of innovative digital financial services products, but this technology partnership with Alipay will enable us to be on par with leading global digital counterparts quicker and more efficiently,” said Shameel Joosub. 

  • Tencent’s WeChat is an example of a super app as it allows users to order food, hail rides, play games and make payments on a growing list of services.
Mobile subscriber market share, South Africa 2018. Source: BusinessTech

Read also: Uber Launches Its First Inter-city Bus-Sharing Service In The World In Egypt

The Battle For Who Controls Over 90% Of South Africans Who Are Financially Included Wages On

  • In recent times, it has appeared the war is between Vodacom and its competitor MTN. Both have been investing aggressively in mobile payments and financial services in the last years. 
  • In 2012, MTN first launched its mobile money platform locally before pulling the plug in 2016 because of a lack of commercial viability as three-quarters of the population had bank accounts. Vodacom shut down its M-Pesa mobile money service in SA in the same year, citing similar reasons. Since then Vodacom decided to go in a different direction, concentrating its efforts on insurance and lending.
  • In June, MTN said its mobile money platform — MoMo — had registered more than one-million users since its relaunch in February. Fixed-line operator Telkom recently began the process to rebrand and repurpose the almost 70-year-old Yellow Pages into an online marketplace, as part of an effort to capitalise on the growth of e-commerce and grow new revenue streams.
  • While MTN is the largest mobile operator in the entire African continent, Vodacom dominates the market in South Africa.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer.

Nigeria’s Flutterwave Has Just Partnered With AliPay To Benefit From 1 Billion Chinese Customers

Flutterwave

Indeed Flutterwave is looking at China’s population of 1.4 billion here. It has just announced it is going into a landmark partnership with Chinese payment solution Alipay, which overtook PayPal as the world’s largest mobile payment platform in 2013, and is today the world’s number one mobile payment service organization and the second-largest mobile payment service organization in the world.

Flutterwave
 

The Flutterwave/AliPay connection is probably the biggest thing to ever happen to African tech if we understand the full implication. China is in play guys. Over One BILLION users are in play. I have always said, don’t build for Africa…..alone! Victor Asemota✔@asemota, a social commentator.

Here Is The Deal

Payments is partnerships and we’re happy to announce that we have partnered with @Alipay to create even more avenues for our merchants to seamlessly receive payments from customers all over the world, Flutterwave noted on its Twitter handle

What this means is “ that all our merchants can accept or install Alipay as a payment type to accept payments from its billion users,” Flutterwave CEO Olugbenga Agboola said in an interview. 

“There’s a lot of trade between Africa and China and this integration makes it easier for African merchants to accept Chinese customer payments,” he noted. 

The partnership is crucial because Flutterwave will earn revenue from the partnership by charging its standard 3.8% on international transactions. Flutterwave currently has more than 60,000 merchants on its platform, according to Agboola.

There’s also a catch for Flutterwave, as being integrated with Alipay now gives all of its merchants access to more than 1 billion users on the Alibaba product. 

“Alipay is available in addition to card, Barter, Mobile Money and other payment channels on the Rave checkout modal,” Flutterwave said in a statement.

“We’ve set out to provide the complete payment solution for Africans to thrive in the global economy. The complete payment solution would first require interconnectivity within Africa, then connectivity from Africa to the world,” says Flutterwave.

Flutterwave is a Lagos and San Francisco-based fintech startup. The Nigerian B2B payments platform allows African companies to send out payments to other firms around the world. 

Access To Chinese And African Markets 

This partnership with Alipay which has a large network in China will help Alibaba capture payments activities between Africa and China, whose volume has been put at USD 200 Bn.

The Flutterwave-Alipay alliance developed out of Agboola’s acceptance in Alibaba’s Africa eFounders Fellowship.

“Because of that I was in China to do meetings with Jack Ma and the only ask I had from that trip is ‘I want to be the Africa payment infrastructure that plugs directly into Alipay,’ ” Agboola said.

Flutterwave has been able to connect African countries such as Nigeria, Kenya, South Africa, Ghana, Uganda and Rwanda with one another. This makes cross-border payments easy for several companies.

“So it was about time we connected Africa to the world. We started with the U.S already, but you can’t connect Africa to the world without China”. @Honcho_Honips

With this partnership, there is a high probability that you’ll be able to pay your Chinese import agents directly with your naira.

GB 🦋

@TechProd_Arch

It’s not every day that you are part of a team that has opened up Africa to 1 billion potential customers. I’m grateful to be part of this story and I’m sure every member of @theflutterwave team feels the same way. It really is . https://techcrunch.com/2019/07/29/flutterwave-and-alipay-partner-on-payments-between-africa-and-china/amp/?__twitter_impression=true 

GB 🦋

@TechProd_Arch

I know sounds like an empty boast or just a fun term but to us, it means a lot. It’s about living our dreams. Our dreams of building out a platform that empowers everyday African merchants to meaningfully partake in global trade.

The Flutterwave-Alipay collaboration is but one of the many ways Chinese companies are establishing their presence in Africa. Even Alibaba founder Jack Ma himself has made many trips to the continent for one reason or the other; it’s evident that China sees economic potential in Africa.

Alibaba founder Jack Ma has made several trips to the continent and this March announced the $1 million Africa Netpreneur Prize for African startups and founders. Chinese company Transsion — a top-seller of smartphones in Africa under its Tecno brand — operates an assembly facility in Ethiopia and announced its IPO this year.

Earlier this year, Flutterwave entered a collaboration with Visa, and the team-up launched GeBarter, a consumer payment product for Africa.

 

 

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based Lawyer with special focus on Business Law, Intellectual Property Rights, Entertainment and Technology Law. He is also an award-winning writer. Working for notable organizations so far has exposed him to some of industry best practices in business, finance strategies, law, dispute resolution, and data analytics both in Nigeria and across the world.

Facebook: https://web.facebook.com/Afrikanheroes/