Boomplay - Afrikan Heroes

Boomplay Announces Ad Options, Including ‘Localized Exposure Solutions’ across African Markets

April 17, 2023

Africa-facing music streaming and download platform, Boomplay has officially announced the roll-out of its partnership product offerings, allowing artists, brands and potential advertisers to optimize towards more precise exposure and visibility. Notably, there’s been an upward scramble for attention, as evidenced by a fast-paced society with higher technology and internet penetration. As the attention span gets thinner, brands opting for extra visibility can make the difference between obscurity and prominence.

With over 95 million Monthly Active Users, Boomplay is a valuable platform poised to help artists, brands, and agencies with resources and tools to improve their reach and exposure to their target audience while they listen to their favourite tunes and podcasts. The advertising solutions will provide long-term exposure for brands seeking continuous awareness and effective advertising placements to improve the conversion rate of their campaigns.

Having partnered with multiple international and local brands from various industries to deliver effective campaigns to its audiences, such as FMCG, Fintech, E-commerce, 3C, Bank, Games, Social Media apps, Telcos and others, Boomplay revealed that the partnership offerings would focus on target markets such as Nigeria, Kenya, Ghana, Tanzania and Sub-Saharan Africa countries including francophone countries.

Commenting on the announcement, Sherly Luo, Director of Business Development, said, “Boomplay offers a one-stop advertising solution to advertisers, including high-efficient localized impression, artist partnerships, music promotion, interactive and performance ads, offline marketing campaigns and integrated advertising solutions for brands. We hope to engage Boomplay users to interact with artist’s content, brand assets and campaigns and enrich our client’s brand image with music and youthfulness, delivering the brand’s campaigns or products to more audiences.”

Reckoned for its positive brand reputation and famed as the go-to app for everything music and entertainment for Africa’s teeming youth demography, Boomplay’s future ambitions though broader, will enable the actualization of exceptional branding outcomes for brand partners and advertisers. With Boomplay advertising, brands can put their businesses before listeners for complete discovery and engagement.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Boomplay Fights Spotify’s Africa Entry, Expands In 47 More Countries

March 18, 2021

Boomplay, the leading music streaming and download service based in Africa and Universal Music Group (UMG), the world leader in music-based entertainment, has announced a new landmark licensing agreement that will extend licensing of UMG’s global music catalog from 7 to 47 countries across the African continent, as part of an extended relationship that will benefit African musicians and talent and expand the listening experience for Boomplay users across Africa. The latest partnership is not unconnected with the entry of Spotify, the leading music streaming service in the world, in Africa.

*Sipho Dlamini, CEO, Universal Music Group, South Africa and Sub-Saharan Africa*

“We are delighted to expand our relationship with Boomplay, who over the past few years have shown themselves to be dedicated to providing the best in music to fans across the continent. Through this extended agreement, Boomplay will now help supply improved access to the world’s largest and most diverse music catalog to their broad user base, as we continue to introduce the best in African and international music to the rapidly growing streaming audience across Africa,” said Sipho Dlamini, CEO, Universal Music Group, South Africa and Sub-Saharan Africa

In 2018, UMG became the first major global music company to license music to the service, which has continued to grow its audience reach and influence across Africa in recent years. Boomplay’s catalog currently stands at more than 50 million tracks and it boasts the largest repertoire of local African content globally, with 50million monthly active users (MAU). The renewal and expansion of this licensing deal with UMG, will enable African music fans across the continent to experience the best in both domestic African and International talent.

As one of the first entrants in Africa, Boomplay has been at the forefront of the music streaming market since 2015 and has a deep understanding of the local market. Now the leading African platform, in December 2020, Boomplay surpassed the 100 million app downloads milestone on Google Play.

In a statement, Boomplay said the renewal and expansion of the licensing agreement with UMG will allow African music fans across the continent to experience the best of national and international talent. For UMG, he underlines its continued commitment to supporting and developing national musical ecosystems in Africa, “while creating new opportunities for Pan-African talent to reach new audiences at national, regional and global levels. “

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer

Boomplay ’s Planned Expansion To Francophone Africa Shows Africa’s Music Streaming Business Is Fast Becoming Profitable

October 14, 2019

It has barely been four years since Boomplay, Chinese-backed music-streaming startup was started, but it does appear that it is targeting French-speaking nations now after it first launched in West Africa.

“We have started to look at the Francophone regions such as Cameroon and Cote d’Ivoire, as well as the areas where there is a large diaspora community such as North America and Europe,” General Manager Dele Kadiri said in Lagos.

Although the company is buoyed by its $20 million funding from investors, it does also seem that finally Africans are really beginning to pay to listen to music. The startup is presently in Nigeria, Kenya, Ghana and Tanzania.

As part of its remarkable success, Boomplay now has more than 53 million users, up from 42 million in April, and is adding 2 million a month to make the startup Africa’s largest music-streaming platform, Kadiri said.

Read also: How Startups Are Changing The Face Of Africa’s Music Streaming Service

The startup is a joint venture between Chinese phone maker Transsion and Chinese consumer apps giant NetEase but is specifically focused on the African market. Although it has succeeded in raising $20 million in outside funding to invade more sub-Saharan countries and continue to build up its database of music tracks, the startup has refused to disclose its valuation.

In 2018, Boomplay sealed its first partnership deal with a global music company following a major licensing deal with Universal Music Group for Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda, and Zambia. UMG’s catalog includes African artists, as well as global recording artists including Post Malone, Eminem, and Nicki Minaj.

“Chinese investors see Africa as the China of 10 years ago,” Phil Choi, Boomplay’s head of international acquisitions and partnerships was once quoted as saying, “so they feel they can apply the same models to it, and bring it up to being a very prosperous region.”

“Africa is full of opportunity, from its young demographics to its vibrant culture, and Boomplay sits in the middle of all of that greatness,” said Tony Li, managing director of Maison Capital, in a statement. “Boomplay has incorporated NetEase’s experience in the music streaming business with Transsion’s expertise in local operations, and in doing so Boomplay became the dominant player in the region in a very short period of time. As more of Africa comes online, we are confident that Boomplay will continue to be a major force in business and culture.”

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based Lawyer with special focus on Business Law, Intellectual Property Rights, Entertainment and Technology Law. He is also an award-winning writer. Working for notable organizations so far has exposed him to some of industry best practices in business, finance strategies, law, dispute resolution, and data analytics both in Nigeria and across the world