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Egypt’s CardoO Raises $660K, Debuts Game-Changing IoT Smartwatch

May 29, 2023

CardoO, an Egyptian startup specializing in Internet of Things (IoT) devices, has unveiled its inaugural IoT-Enabled Smartwatch. This significant development follows CardoO’s recent achievement in securing $660,000 in seed funding, led by the Alexandria Angel Network, with contributions from Sofico Investments and angel investors from Saudi Arabia.

The cutting-edge smartwatch represents CardoO’s entry into the IoT-enabled device market, aiming to simplify and enhance users’ lifestyles through advanced features and seamless connectivity. The CardoO Watch is a stylish and versatile wearable that seamlessly blends fashion with functionality. Its sleek design and premium construction make it the perfect companion for individuals seeking a harmonious combination of style and technology. Equipped with robust features, the CardoO Watch offers a diverse range of functionalities to meet the varying needs of modern consumers.

Ahmed Adel, the Founder and CEO of CardoO, expressed excitement about introducing the CardoO Watch as the company’s first IoT-enabled product that seamlessly integrates style, functionality, and connectivity. Adel highlighted that the CardoO Watch’s sleek design perfectly complements its functionality, making it an ideal companion for those with a fashionable and active lifestyle. The watch’s advanced features and seamless integration with the CardoO mobile app represent a significant milestone in CardoO’s commitment to delivering innovative and accessible smart devices to their valued customers. Adel proudly emphasized that the CardoO Watch was developed by a team of Egyptian developers, showcasing their dedication to Egyptian technology.

Adel further explained that the CardoO Watch is designed to be compatible with the CardoO smart application, which can be downloaded for free on smartphones. Developed with artificial intelligence algorithms, the application offers data analysis and recommendations to provide users with a professional and personalized experience.

Notably, Adel stressed that the CardoO Watch targets the middle-class segment with its competitive pricing. Initially, the distribution will focus on the Egyptian market, with plans to expand to other regional countries in subsequent phases.

Engineered with the robust and efficient RTL8762DK chip and supported by 128MB of memory, the CardoO Watch ensures smooth and fast operation. Its durable zinc alloy body, IML finish, and IP68 waterproof rating guarantee longevity. The 1.9″ IPS full-view color screen produces sharp images with a resolution of 240×283 at 320 PPI. The device features a 260mAh polymer lithium battery that provides 5–7 days of regular use and up to 20 days in power-saving mode. Designed to be compatible with Android 4.4+ and iOS 10.0+ devices, the watch also supports multiple languages for a personalized user experience.

The CardoO Watch is poised to revolutionize the way people interact with technology by harnessing the full potential of the Internet of Things. It empowers users to stay connected, monitor their health, and efficiently manage their daily tasks, all from their wrist.

Starting from May 28, 2023, the CardoO Watch will be available for purchase on the CardoO website and through select retail partners.

CardoO smartwatch CardoO smartwatch

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Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard

Egypt-based IoT Devices Manufacturer CardoO Raises $660K Seed Round

October 4, 2022

CardoO, The Egyptian based startup has managed to attract its seed investment round, which amounted to $660,000 dollars, led by The Alexandria Angels, with the participation from Sofico Investments, angel investors from Saudi Arabia, and the European Bank for Reconstruction and Development (EBRD).

“We are excited to continue our journey in providing electronic devices and the Internet of Things. We are pleased to have strategic investors such as Alexandria Angel Network, Sofico Investments, and angel investors from Saudi Arabia, noting the role of the Information Technology Industry Development Agency (ITIDA) in supporting us in attending entrepreneurship conferences, networking and outreach to investors and industry professionals, in addition to the support from European Bank for Reconstruction and Development (EBRD), in the provision of infrastructure services and advisory services,” Ahmed Adel, CEO and founder of CardoO, said.

CardoO CEO noted that this investment will allow his company to improve its products, introduce the first superior application in IoT, in addition to enabling local manufacturers to produce consumer electronics for the Internet of Things under the brand name “CardoO” and provide them with high-quality technologies to local markets to make Egypt an important hub for Consumer Electronics for the Internet of Things in emerging countries.

CardoO IOT — ***CardoO’s founder, Ahmed Adel. Image credits: CardoO***

A Look At What The Startup Does

CardoO, founded in 2018 by Ahmed Adel, seeks to become the top Arab brand that provides customers with premium and price-effective smart products that enrich their everyday lives by putting the newest cheap consumer electronics and IoT devices in MENA consumers’ hands.
CardoO provides current items for online, direct, and channel sales in addition to retail sales. Smart Watch, Wireless AirPods, Mobile gaming joysticks, CardoO I Note tablet for writing and sketching, CardoO smart scale).

Adel said that while some consumers feel that Internet of Things-supported consumer electronics are expensive, CardoO has signed several partnerships with local factories and international R&D centres to make their devices affordable for the middle class. With plans to expand in emerging countries, he indicated that the company had recently launched 9 new smart devices.

The CardoO App is the first “IoT” application in the region, allowing users to operate all smart “CardoO” goods and develop scenarios for device interoperability. He said the software is straightforward to use and works with Siri, Alexa, Google Assistant, and others for a smooth experience.

The Egyptian startup CardoO recently signed a partnership with “Amazon” to offer its products through its platform, and it has a similar arrangement with other electronic selling sites, in addition to making deals with many institutions and consumer electronics distribution companies. CardoO seeks to build a brand and a robust business, to become the first startup in the Middle East and Africa, in developing and publishing e-books.

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Charles Rapulu Udoh