Of the 15 top spots for top software brands globally, the United States took 11, accounting for 90% of the combined brand value in the ranking. However, some brands outside the US that scales the huddle have been commended for standing out. The highest ranked brand from outside the US is Germany’s SAP, with a brand value of US$18.3 billion, which claims 3rd place behind Microsoft and Oracle, valued at US$29.1 billion.

In line with the trend in the industry, SAP shifted its focus away from the traditional on-premise licensing business model to a subscription-based cloud offering – RISE with SAP – which resulted in strong growth across its cloud portfolio in the third quarter of 2021. However, competitor Salesforce has continued to close the gap on the German brand, with just US$400 million now separating the two. Following year-on-year brand value growth of 36%, the brand is now worth US$17.9 billion.

Constellation Software is the fastest-growing brand in the ranking, with its brand value increasing by 48% year on year to US$4.0 billion – which has seen it claim 8th place among the top 15. The Toronto-based brand has also recorded fastest growth when considering a broader two-year timeframe of the global digital transformation spurred by the COVID-19 pandemic, with its brand value gaining an eyewatering 112% since 2020.

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Constellation Software specializes in acquiring, managing, and building vertical market software businesses, which sees it operate in a number of niche sectors. Acquisitions made last year saw the Toronto-based brand’s revenues increase by almost 30% in the third quarter of 2021 compared to the same period in 2020. With additional acquisitions in the pipeline, and the creation of a US$200 million venture fund which will focus on start-ups, the impressive growth looks set to continue in the future.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry