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Tunisian Fashion Startup Dabchy Begins International Expansion Journey With Egypt

August 9, 2023

Dabchy, the Tunisian fashion startup with resounding success, is expanding its horizons beyond borders by officially announcing its launch in Egypt. A symbol of Tunisian pride, Dabchy now asserts itself as a regional player in the world of fashion, propelling the startup to a higher level and putting Tunisia on the map of regional e-commerce.

“The pandemic delayed our initial plans but only strengthened our determination to succeed in our first regional expansion. With each obstacle, we responded with innovation, teamwork, and commitment to our vision. We chose to transform this period into an opportunity for evolution, to rethink and refine our product, and to diversify our offerings. Today, I am extremely proud to see our hard work come to fruition with a mature product adapted to the Egyptian market, featuring a system capable of handling thousands of orders per day.”

With several years of expertise in Tunisia, Dabchy has built a strong reputation as a trusted and innovative platform dedicated to fashion and sustainability. Today, Dabchy opens a new chapter in this incredible journey, making Egypt the next bastion of responsible fashion and shared success.

The launch of Dabchy in Egypt marks a giant step for this Tunisian startup, reflecting its ability to tackle international challenges. By deploying its proven model in a dynamic market like Egypt’s, Dabchy demonstrates an unwavering commitment to providing a top-notch e-commerce experience to a global audience.

“This expansion fills us with pride, as it symbolizes Tunisia’s influence through its young and promising startup scene. We are determined to uphold the Tunisian values that have propelled us this far: innovation, creativity, and above all, trust in our community,” adds Ameni Mansouri, CEO of Dabchy.

At Dabchy, fashion is more than just a commercial transaction. The startup believes in the power of responsible fashion for a sustainable future. By promoting the sale of second-hand clothing, Dabchy takes another step toward a more ethical and environmentally friendly fashion industry.

From its beginnings, trust has been the cornerstone. Dabchy has built a thriving community based on respect, transparency, and mutual assistance. Today, that same trust accompanies every step of its expansion in Egypt, where the company aims to nurture a committed and passionate fashion community.

The launch of Dabchy in Egypt represents not only an achievement for the startup but also for the entire Tunisian entrepreneurial community.

Dabchy is a renowned Tunisian startup, a pioneer in e-commerce and sustainable fashion. With several years of expertise in Tunisia, Dabchy now shines on the international stage by expanding into Egypt. Trust, sustainability, and a committed community are the pillars of our vision, making Dabchy more than just an online selling platform: a source of pride for Tunisia and a gateway to a more responsible future.”

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Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert.
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard

Chefaa And Dabchy, The Only North African Startups Chosen For MENA’s First Google For Startups Accelerator

February 3, 2021

Tunisia’s “Dabchy”, an online fashion shop as well as Egyptian medicine delivery startup, Chefaa, are the only North African startups chosen among the 10 startups for the first “Google For Startups Accelerator” in the Middle East and North African region.

Google’s program will ask each startup to describe and establish the problem they are working to solve.

“From there, knowledgeable experts from the startup industry and Google will monitor and help address the challenges each startup faces and organize workshops focused on machine learning technologies, design product development, customer acquisition and even leadership development,” said Salim Abid, Google’s regional manager of the developer ecosystem in the MENA region
Read also:Google Expands Kenya’s Accelerator Program, Donates $5m To Startups

“The MENA region is rich in local entrepreneurs who, during the pandemic, stepped up to solve unexpected challenges with innovative technology and resilience,” said Salim Abid, Google’s regional manager of the developer ecosystem in the MENA region,” he added.

Here Is What You Need To Know

Out of more than 500 startups, only 10 were chosen to benefit from the monitoring and support of this accelerator of the American giant, which seeks through this mechanism to identify the “solvers” of the most innovative problems in the region.
The program which targets tech startups has been based on criteria that include several factors, including the problem startups are trying to solve and how they create value for users.
It’s also about their willingness to use machine learning technology to solve business challenges and long-term sustainability of scale.
The 10 companies in the region were selected from more than 500 applicants. They specialize in several areas ranging from health technology to electronic commerce.
These are 3 Jordanian startups (Careers, Abwaab, Viavii), 3 from the United Arab Emirates (Designhubz, Lamsa and 360VUZ), an Egyptian (Chefaa), a Saudi woman (Lendo), and a startup from the Sultanate Oman (Nafas Meditation).

What Does Dabchy Do?

Founded by Amani Mansouri, Ghazi Ketata and Oussama Mahjoub, Dabchy that had initially started as a Facebook Group now has a community of over 400,000 users in Tunisia, Morocco, and Algeria, who use its web and mobile-based platform to buy and sell new (unused lying in one’s wardrobe), self-made, pre-owned (used) clothes and accessories for women and kids. Dabchy’s Android app has been downloaded over 100,000 times.

In Tunisia where most of the Dabchy’s business comes from, it takes care of the entire buying and selling process including shipping and payments.
The startup claims to have doubled the catalog of items listed on its platform to 420,000 which (it says) makes it one of the largest online stores in Tunisia. The users, according to a statement by Dabchy, are adding more than 2,000 new items every day.

What Does Chefaa Do?

Founded in 2017 by Doaa Aref and Dr. Rasha Rady, Chefaa connects patients and pharmacies, enabling chronic patients to schedule, order, and refill their recurring prescriptions as well as other non-pharmaceutical products from pharmacies, through its web or mobile apps. The Egyptian startup claims to have fulfilled hundreds of thousands of orders to date.

Chefaa, serving as a marketplace, when a customer places an order, routes it to the nearest pharmacy who then delivers the medicines to the customers.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer

Dabchy Chefaa Google Accelerator

Tunisian Fashion Startup Dabchy Raises $300,000 seed For Its Peer-to-Peer Fashion Marketplace Expansion to Egypt

September 24, 2019

Tunisian startup Dabchy, a peer-to-peer (P2P) fashion marketplace has raised $300,000 in a seed round to further lead major expansion effort to Egypt and to build more on its team.

Here Is The Deal

The investment was led by 500 Startups and joined by Flat6Labs, Saudi Venture Capital Company (SVC), Khobar-based Vision Ventures and Daal, and a group of angel investors.
Amani Mansouri, the co-founder and CEO of Dabchy said that they plan to use a part of these funds to expand to Egypt by the end of this year.
The startup also plans to use the investment to accelerate its product development and expand its team.

“At Dabchy, we operate as a trusted third between buyers and sellers and have facilitated more than 100,000 transactions to-date. Our ambition is to become the number one fashion marketplace in the region and to empower a new generation of women to become microentrepreneurs by creating their own businesses online,” Amani Mansouri said in a statement.

Dabchy was part of Flat6Labs Tunis’ first cohortand is currently taking part in the second class of Womentum, an accelerator program for female founders by Dubai-based Womena.
According to the statement, it was also the first Tunisian and African startup to have joined European Fashion Tech Incubator last year.

Why The Investors Invested

Hasan Haider, a partner with 500 Startups, commenting on the occasion, said:

“We’re pleased to back the team behind Dabchy and make this our first investment into the Tunisian market. What the team have managed to achieve so far has been amazing, and we look forward to Dabchy continuing to lead the way for used fashion online in North Africa. There is a significant market need and demand for the product, and that has already been demonstrated by their traction so far.”

The investment is also the first for both Vision Ventures and Daal in a Tunisian startup.
Kais Al-Essa, Founding Partner and CEO of Vision Venture, said:

“We’ve been eyeing the North African market beyond Egypt [for some time]. It is starting to boom and the population is young and tech-savvy. Dabchy has been able to prove that their product and business model is needed in the market with a limited investment. We expect that, under the leadership of talented Amani Mansouri, it will further dominate the market very soon.”

Read also: Tunisian Startups Can Now Benefit From World Bank $75m Fund For Startups

What Dabchy Does

Founded by Amani Mansouri, Ghazi Ketata and Oussama Mahjoub, Dabchy that had initially started as a Facebook Group now has a community of over 400,000 users in Tunisia, Morocco, and Algeria, who use its web and mobile-based platform to buy and sell new (unused lying in one’s wardrobe), self-made, pre-owned (used) clothes and accessories for women and kids. Dabchy’s Android app has been downloaded over 100,000 times.

In Tunisia where most of the Dabchy’s business comes from, it takes care of the entire buying and selling process including shipping and payments.
The startup claims to have doubled the catalog of items listed on its platform to 420,000 which (it says) makes it one of the largest online stores in Tunisia. The users, according to a statement by Dabchy, are adding more than 2,000 new items every day.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based Lawyer with special focus on Business Law, Intellectual Property Rights, Entertainment and Technology Law. He is also an award-winning writer. Working for notable organizations so far has exposed him to some of industry best practices in business, finance strategies, law, dispute resolution, and data analytics both in Nigeria and across the world