Doug Woolley - Afrikan Heroes

Dell Technologies Launches Full Apex Suite in South Africa

June 23, 2023

Dell Technologies has announced that Dell Apex Data Storage Services is now available in South Africa. Dell’s Apex as-a-service hyperconverged, storage and data protection solutions are powered by Intel hardware.

A recent survey conducted by Enterprise Strategy Group reveals that 54% of organisations would prefer a consumption-based model in which their data centre infrastructure is purchased on a pay-per-use basis.1 Dell Apex Data Storage Services delivers the industry’s leading enterprise storage portfolio as-a-service.

“This means customers pay for the storage capacity they use and can scale at the service level they need with infrastructure owned and maintained by Dell,” says Doug Woolley, GM, Dell Technologies South Africa. “Customers and partners have flexibility and control over who performs day-to-day management operations with both Dell-managed and customer-managed options.”

Doug Woolley, GM, Dell Technologies South Africa

Customers and partners have flexibility and control over who performs day-to-day management operations

This latest data storage offering from Dell Technologies helps South African organisations address challenges specific to the region. Firstly, a choice of consumption models allows companies to choose how and when they invest in technology, making it easier to preserve cash. Transparent costs and payments are spread over the length of the contract agreement, ensuring greater predictability.

Secondly, Apex delivers modern cloud and consumption experiences across Dell’s innovative portfolio, backed by global services, scale and supply-chain leadership. This helps ensure the customer’s technology stays aligned with business requirements to that they can react quickly to capture new opportunities.

“With Apex, our customers maintain more control of data to minimise risk and maximise performance, all on their own terms,” Woolley says.

In addition, load shedding challenges can be overcome with the Apex consumption-based model that can be hosted in any data centre, including shared facilities. Customers can use any vendor-neutral data centre that provides critical engineering infrastructure, physical security, and interconnections between clients and the ecosystem.

With traditional procurement models, forecasting future workloads is challenging and can result in over- or under-provisioning, leading to wasted resources or unwanted downtime. In contrast, Apex pricing is fixed in South African rand at the beginning of the contract term, and the scale-out options during the term are quoted at the same unit price. This adds even more stability and predictability to the customer’s financial commitment.

How Dell Apex Data Storage Services works

Organisations can select from multiple performance tiers for Dell Apex Data Storage Services File, Block and Backup Target, available in one- to five-year terms. Customers can easily configure and manage their data storage resources through the Dell Apex Console, a centralised platform for customers to manage and orchestrate their as-a-service and multicloud journeys. Customers can monitor capacity, performance and usage costs in real time and configure their subscriptions as needed.

Dell Apex offers simplified backup storage

The Dell Apex Data Storage Services portfolio includes the new Backup Target offer, a customer-managed option for secure backup storage in a pay-per-use, flexible consumption model. Dell Apex Data Storage Services Backup Target streamlines the process of purchasing, deploying and maintaining backup storage. Building on Dell’s leadership in data protection appliances and software2, the Backup Target offer helps reduce a customer’s storage footprint and can increase data availability.

Dell Technologies partner opportunities in South Africa

Dell Apex creates opportunities for partners to offer customers flexible and simplified IT solutions. With Dell Apex Data Storage Services expanded availability, Dell Technologies solution providers and storage authorised distributors in South Africa can earn incentives when reselling or referring these solutions. Cloud service provider partners can also host enhanced Dell Apex Data Storage Services on behalf of customers.

Dell channel services partners holding applicable services delivery competencies have an additional opportunity to grow their return on that investment by delivering deployment services for select customer-managed Dell Apex offers including Dell Apex Data Storage Services File, Block and Backup Target options.

Currently available in South Africa (both direct and via partners): Apex Private Cloud, Apex Hybrid Cloud, Apex Data Storage Services, Apex Flex on Demand, Apex Data Centre Utility.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Five Digital Transformation Predictions for 2021

January 20, 2021

By Doug Woolley

Although 2020 might have been a year that no one could have predicted, shrouded with uncertainty, technology was the one constant. Helping businesses become more agile and connected with communities in different ways, it provided an essential part of our human and business adaptations to the so-called ‘new normal’.

**Doug Woolley, MD of Dell Technologies South Africa**

In 2021, technology will continue to provide a path to our economic recovery – and channel partners will play a key role in guiding our progress. They must advocate for the technological transformations that will help businesses to do more than simply survive, but to thrive. And there’s plenty for them to talk about. Here are five tech heroes to watch in the coming year, which will rock the channel and bolster business:

Hybrid cloud hype: understanding the full channel opportunity

While many talk about a good game regarding the acceleration of multi-cloud and edge cloud in 2021, this is only half of the story. It will be down to channel partners to communicate the full opportunity, beyond the zany soundbites.

This year, we will indeed see investments in cloud operating models continue to grow. However, these will span public, private and edge environments as businesses desperately seek to apply cloud resources to the last of their legacy data and applications in order to enable rapid scale and management of IT everywhere.

Yet, with the public cloud now a hefty chunk of many hybrid cloud environments, businesses are increasingly expecting to consume their whole IT architecture in the same way as their public cloud services – orderable and scalable with a few clicks, providing more options and less complexity.

This shift to an “as-a-Service” model is exciting for partners as it presents new opportunities for increasing recurring revenue this year and making their overall revenue more reliable.

Preparing channel partners for 5G and edge breakthroughs

Many experts touted 2020 as ‘the year of 5G’ with mobile network operators (MNOs) across Africa prepared for widespread deployment. Sadly, twelve months on, many of these rollouts have been marred by changing government policies, delays in the auctioning of spectrum, and a significant shift in reliance on broadband networks due to the pandemic.

Yet, in the background, another technology has been subtly fuelling a revolution – creating a sense of urgency for 5G acceleration in 2021. That technology is edge computing.

Fuelled by a growth in adoption of edge, last year MNOs will need to make big, long-term investments in modern IT that “cloudifies” their network architecture – helping to bring widespread connectivity and scalable edge processing ever-closer. For this, however, MNOs will need guidance – something that the channel is perfectly placed for.

Not only can the channel provide insight into key buying trends among businesses – as with the rise in edge computing – and give direction on the types of 5G offerings in demand, channel partners can also give invaluable advice on the technology and skills needed to meet this demand.

Putting the Edge opportunity into focus

The increase in remote work and learning was exponential in 2020. Looking ahead, combined with data-powered smart applications, we will continue to see highly distributed data workloads that need to be managed and analysed in real-time at the edge. This presents a real opportunity, in 2021, for channel partners to guide customers as they look to increase investments in distributed technology infrastructure. In particular, ensuring that the tech infrastructure they invest in is indeed simpler and faster to deploy.

This shift will drive momentum for hybrid cloud operating models that extend out to the edge, beyond the traditional data centre. It will be down to channel partners to help customers understand the scale of the opportunity here – so that they can uncover their true digital advantage.

Fuelled by 5G, the ability to analyse and act on data insights at the edge will accelerate the pace of new data-driven outcomes such as e-commerce and digital business apps. Meanwhile, connected and intelligent sensors will give way to new capabilities and insights across industries from healthcare to education, to oil and gas.

This provides channel partners the opportunity to demonstrate their industry expertise, as they help customers unpack the best approach to garner the most meaningful outcomes specific to their industry.

Intelligent PCs adapt to hybrid, hyperconnected users

As people adapt to the new hybrid work and learning dynamic, we need technology to do the same – adapt. Helping us along the way in the year ahead, we will see a combination of AI, cloud and improved connectivity merge to improve user experiences with devices. Helping channel partners to communicate the full benefits of a modernised remote PC management will be essential in uncovering what is a ripe opportunity.

One thing the pandemic has done is transform the perspectives of the C-suite, spotlighting business-critical investments in infrastructure. For example, AI will make PCs more seamless, customised and hassle-free, which is essential for remote PC management, productivity and satisfaction. Intelligent software will help devices understand when users do and do not want to be seen in a video conference.

Looking ahead, devices will be able to default to 5G when Wi-Fi is low. And new apps and services will continue to launch that make whiteboarding and collaboration easier and more organic, and the systems we’re using will also start to see upgrades in functionality.

Powering a new age of human transformation

Technology will enable a greater sense of connectivity in a time where we’re working and learning further apart; from our own homes. Virtual meetings and collaboration spaces give us a glimpse into the everyday lives of our colleagues and create greater flexibility for life-work balance.

But technology will also foster new relationships – AI and automation will reimagine the division of labour between humans and machines. We will offload more thinking tasks to AI instead of just mechanical ones, leading to faster, deeper and more meaningful insights that enable us as humans to shift our focus to greater innovation, purposeful work and human connection.

Fully realising this vision will require high-level consultancy, to ensure that organisations are tailoring these technologies to their business in meaningful ways – and using them to their full advantage. Channel partners will play a role in instilling the possibility of what can be achieved, while guiding customers through a data-centric, insights-driven roadmap. Now more than ever, businesses understand that the human advantage is a competitive advantage.

Doug Woolley, MD of Dell Technologies South Africa