Egypt’s educational technology startup, OBM Education, is set to embark on an exciting journey of expansion and innovation with a substantial equity investment of six figures from Value Makers Studio | Saudi Startup Studio. This significant infusion of capital not only signifies OBM’s ambitions to revolutionize student guidance across the Middle East and North Africa (MENA) but also marks the entry of VMS into the Egyptian market.

Founded by Omar El-Barbary and Ezz El-Din Farag in 2020, OBM has been at the forefront of reshaping student guidance in the MENA region. Their mission is to help pre-university students choose their college majors, offer valuable career guidance, and provide essential training programs. At the core of their offerings lies the transformative “Taleb” app, which has been a game-changer for high school students.

According to Omar El-Barbary, Founder and CEO of OBM, VMS’s new investment is quite strategic for the company’s ambitious expansion plans.

VMS | Saudi Startup Studio’s decision to invest in OBM underscores their commitment to supporting innovative educational startups. This new partnership is set to create an exciting synergy that will reshape student guidance and education technology in Egypt and the broader MENA region.

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The collaboration between VMS and OBM promises more than just financial backing. It represents a shared vision of empowering students and revolutionizing education. Both entities are dedicated to enriching educational experiences in the MENA region and providing the tools and guidance needed to ensure students’ success.

As OBM embarks on this transformative phase of growth and development, the educational landscape in Egypt and the wider MENA region is poised to witness groundbreaking changes. Stay tuned for further updates and exciting collaborations that will emerge from this game-changing investment, as OBM and VMS together work to empower the next generation of students.

OBM Education

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert. 
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard