Elves - Afrikan Heroes

Egypt’s Elves Raises $2 million for App-Based Concierge Service

September 18, 2020

Elves Founders: Karim Elsahy and Abeer Elsisi

The Cairo-based Elves has raised $2 million from one of Egypt’s leading VCs Sawari Ventures and its existing investors with the first phase of the investment which took part in February earlier this year and another in July. Sawari invested in both the transactions. The new investment takes Elves’ total raise to date to $5 million, said the startup. Elves had raised $2 million in December 2017 from Emaar, Kauffman Fellows Syndicate, and Dubai Angel Investors.

Founded in 2017 by husband-wife duo; Karim Elsahy and Abeer Elsisi, Elves offers different on-demand services, through its AI-powered concierge app. The app enables users to chat with an elf (a term it uses for its human assistants) to help them buy stuff (online or offline), book flights or hotels, pay bills, or even get some very customized requests addressed (e.g. arranging a car with flowers in it). Most of the offline services that Elves offers are only available for users in Egypt but anything that’s online is being offered to users all around the world.

Elves had started as a service on Facebook Messenger where users could chat with an elf to get things done but has now evolved to offer this through its own dedicated app. The startup has had an app for years but it launched a revamped version earlier this year and now over 90 percent of the total usage comes from the app, its co-founder and CEO said.

Karim in a statement said that they had to make some hard and fast decisions after Covid-19, “A large part of our revenue was coming from flight bookings, hotel reservations, concerts, cinema tickets, and those industries were basically shut down. We shifted rapidly to a focus on what people would need most while they were confined to their homes and drilled down on that. Groceries have become very big for us so we’ve automated it, signed up more than 40 grocery partners, jam-packed it with exclusive deals and we’re going in a big way.”

In spite of the very slow activity in travel, cinemas, and some other industries that were driving Elves growth before the pandemic, the app has still grown its user base by over 500 percent in the last six months. Karim said that these are the users who’ve made a purchase through its app or Messenger assistant. Explaining how the startup was able to grow its user base when the industries that it was associated with were adversely affected by Covid-19, Karim said that the users were using the app to order groceries, medicines, and even TVs. As Elves is a concierge service, they were able to adapt and divert their resources and efforts to address those requests.

Elves have also been investing efforts and money to scale up its development in machine learning. It has recently appointed Dr. Mohamed El-Beltagy as the new CTO, who in turn has built up a team under one of the leading PhD’s in NLP, said the startup in a statement.“They’ve successfully demonstrated how previous user requests can be reused to serve similar live requests thus raising the number of live concurrent users each human operator can handle. They are, in essence, generating “Alexa Skills” at a pace of tens of thousands a month through millions of live human conversations,” added the statement.

Wael Amin, Partner at Sawari Ventures, commenting on the investment, said, “What initially attracted us to Elves was its unique combination of AI and human concierge capabilities, giving it superior versatility and scalability over its competitors. The onset of Covid, and the company’s ability to quickly adapt to changing consumer behavior and scale to meet the surge in demand further reaffirmed our belief in the model, and led us to double down on our initial investment.”

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Egypt’s Concierge Startup Elves Secures $2 Million From Leading VC Sawari Ventures

Startups in Egypt are raking in funds despite the coronavirus pandemic. Added to the list is the Cairo-based concierge startup Elves which has secured $2 million from one of Egypt’s leading VCs Sawari Ventures and its existing investors.

“A large part of our revenue was coming from flight bookings, hotel reservations, concerts, cinema tickets, and those industries were basically shut down. We shifted rapidly to a focus on what people would need most while they were confined to their homes and drilled down on that. Groceries has become very big for us so we’ve automated it, signed up more than 40 grocery partners, jam-packed it with exclusive deals and we’re going in a big way,” Karim Elsahy said in a statement.

Here Is What You Need To Know

The latest investment takes Elves’ total funding so far to $5 million, the started noted in the statement.
Elves had previously raised $2 million in December 2017 from Emaar, Kauffman Fellows Syndicate, and Dubai Angel Investors.
The startup will use the investment to further develop its app, which started as a service on Facebook Messenger where users could chat with an elf to get things done but has now evolved to offer this through its own dedicated app.
App from building out its app, Elves has also been extending efforts and money towards scaling up its development in machine learning.
The startup has recently appointed Dr. Mohamed El-Beltagy as the new CTO, who in turn has built up a team under one of the leading PhD’s in NLP, according to the statement.

Why The Investors Invested

“What initially attracted us to Elves was its unique combination of AI and human concierge capabilities, giving it superior versatility and scalability over its competitors,” said Wael Amin, Partner at Sawari Ventures. “The onset of Covid, and the company’s ability to quickly adapt to changing consumer behavior and scale to meet the surge in demand further reaffirmed our belief in the model, and led us to double down on our initial investment.”

A Look At What The Startup Does

The startup has had an app for years but it launched a revamped version earlier this year and now over 90 percent of the total usage comes from the app, its co-founder and CEO said.

Explaining how the startup was able to grow its userbase when the industries that it was associated with were adversely affected by Covid-19, Karim said the users were using the app to order groceries, medicines, and even TVs. As Elves is a concierge service, they were able to adapt and divert their resources and efforts to address those requests.

“They’ve successfully demonstrated how previous user requests can be reused to serve similar live requests thus raising the number of live concurrent users each human operator can handle. They are, in essence, generating “Alexa Skills” at a pace of tens of thousands a month through millions of live human conversations,” added the statement.

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
He is well versed on issues of ESG (sustainability), media and entertainment law, corporate finance and governance.
He is also an award-winning writer