Barrows Searching of Distressed Hotels in West Africa to Buy

Barrows , the provider of hotel investment and advisory services for hotels in the Middle East and Africa, is looking for distressed hotels in West Africa to buy and turn them into a successful hospitality brand.

Barrows focuses on hotel companies with an immediate need for liquidity and well-functioning management. The goal is to buy 50 distressed hotels with a total of 7500 rooms and bring them together under the name Barrows Hospitality and Leisure Group.

Chairman Erwin Jager of Barrows
Chairman Erwin Jager of Barrows

The effects of the Global Pandemic have ensured that many hotel entrepreneurs are at a loss. Hotels are being abandoned and the owners or operators are unable to revive the hotel after the long closure. We are giving the hotel a new life by carrying out sustainable renovations and bringing in a new management. Barrows is financing the acquisitions through long-term facilities with institutional investors and investment banks.

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Every week we are approached by investment banks that are interested in financing unique assets. Hotels are clearly one of those. We are specifically looking for Airport Hotels, Beach Resorts and Business Hotels. We add value to the asset and increase cash flow and profit. We offer investors a solid guaranteed return and their capital is guaranteed as well. A perfect solution for all parties, according to Chairman Erwin Jager of Barrows.

Barrows Hotel Enterprises internationally manages over 10,000 hotel rooms in more than 10 countries. The company started in 2008 as a real estate investor in the residential market in Dubai. Since 2012, Barrows has changed its strategy and the company is fully focused on the fast-growing hotel industry in the Middle East. Since 2020 Barrows is active in the entire MENA Region including West Africa.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Sustainability is Necessary for the Hospitality Industry

Hotel guests are also increasingly willing to pay more for the room and facilities if this benefits a more sustainable stay, this is according to findings by analysts in the hospitality industry. According to Barrows, the provider of hotel investment and advisory services for hotels in the Middle East and Africa is investing heavily in making the hotel industry more sustainable.

Locations where many people come together are hotels and hotel resorts. It is not without reason that the hotel industry is known as a major consumer of energy and consumption of food and drinks. But also consider, for example, the disposal of waste. There is still a lot to gain and improve in the hotel industry. Barrows Hotel Enterprises focuses on making the industry more sustainable and takes this into account in the choice for construction and hotel operator.

Erwin Jager of Barrows Hotel Enterprises
Erwin Jager, Barrows Hotel Enterprises

Employees and hotel guests have an important role in sustainability. New processes are used by them every day. The social responsibility of the hotel operator is increasing and that is necessary according to Chairman Erwin Jager of Barrows Hotel Enterprises.

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Hotel operators and investors fully support making the industry more sustainable. It’s necessary, because one of the main drivers is the increased attention from the global society. “The hotel guest really pays attention to the sustainability of the hotels and we see that when they make a choice for the hotel booking,” said Erwin Jager of Barrows.

Hotel guests are also increasingly willing to pay more for the room and facilities if this benefits a more sustainable stay. The investment will therefore be able to be repaid sooner than was previously the case.

As a Hospitality Professional, we are closely involved in the triangle between developer, investor and hotel operator. We have developed a sustainable strategy that is easy to implement during the construction phase and that benefits the operational processes of the hotel operator. We really add value with these improvements even if the location is in Africa, Middle East or Asia.

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Without a hotel operator there is no business model and therefore no cash flow. By focusing on sustainable elements that creates the link between building and company during the first phase, the company is much better able to meet the requirements of hotel guests when it comes to sustainable business processes.

The use of an international quality mark therefore can give an enormous boost to the quality mark of the hotels and their management. Hotel guests really opt for this and are prepared to pay a higher room rate or an additional service charge, said Erwin Jager of Barrows.

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Barrows Hotel Enterprises internationally manages more than 10,000 hotel rooms in more than 10 countries. The company started in 2008 as a real estate investor in the residential market in Dubai. Since 2012, Barrows has changed its strategy and the company is fully focused on the fast-growing hotel industry in the Middle East and Africa

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry