Fawry FMCG, a leader in payment solutions for fast-moving consumer goods companies, has just confirmed its attendance at Food Africa 2021, an international food and beverage show. The expo, which will take place at the Egypt International Convention and Exhibition Center in New Cairo from December 12–14, 2021, will feature over 400 companies from 28 countries.

“We are pleased with our participation in this edition of Food Africa 2021, where we will announce the launch of multiple new services in the Egyptian market, including the ‘Mandoobi’ application in cooperation with BI Technologies. This new application will mechanize the operations of demand between merchants and fastmoving consumer goods companies, as it allows the merchant to order products in the required quantities and determine the appropriate delivery date,” Hossam Ezz, CEO of Fawry FMCG, said. 

The second service that FMCG will unveil during the exhibition activities, according to Hossam Ezz, is a ‘digital lending’ service to finance purchases from FMCG companies. This service will enable merchants to boost working capital and give alternatives to cash payments through a variety of financial products tailored to the merchant’s specific needs. It will also look at a variety of digital payment methods and how they integrate with sales automation and management systems, allowing businesses to improve their sales, collection, and finance systems’ efficiency.

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Through its prominent booth at the exhibition, Fawry FMCG will represent a variety of financial and technology services. It will deliver its most important services via an integrated technical system that incorporates the most up-to-date privacy and security techniques.

“Fawry FMCG always ensures that it doesn’t miss an opportunity to be present in such exhibitions. Events like this help enhance digital transformation opportunities and develop cashless payment methods for companies. Operating in the food industry which Fawry is currently a market leader since 2015, our participation in Food Africa 2021 is an opportunity to connect with our current and potential partners, offering our various services to publish digital payment solutions. Some of these solutions include services that will increase the efficiency of their own distribution system which in turn helps in increasing the sales,” Ashraf Sabry, CEO of Fawry Group, said. 

A Look At What Fawry FMCG Does

Fawry FMCG is Egypt’s first and largest electronic financial platform, serving consumers and businesses across the country through a variety of channels and hundreds of service points. Around 250,000 merchants and more than 100 FMCG partners are currently served by the Fawry FMCG platform. Its mission is to digitize supply and demand processes, as well as to create an environment in which the relationship between the store, the salesperson, and the FMCG firm is seamless, all-digital, and cashless.

Fawry FMCG Food Africa 2021 Fawry FMCG Food Africa 2021

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
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