Fulfillment Bridge, a cross-border e-commerce logistics provider and first place winner at the AfricaArena Serie A Startup Award, has launched the first international payment on delivery solution in Morocco.

“Moroccan customers who order from international e-commerce sites no longer have to worry about prepayment, returns or fraud. They will be able to check and pay for their orders at the pick-up points of their choice in Morocco,” said a statement from the group.

“This is a huge step forward to enable Moroccan customers to enjoy a hassle-free shopping experience and provide them with more convenient, secure, and legal alternatives when making international online purchases,” says Kais Khadhraoui, CEO and Founder of Fulfillment Bridge.

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According to the press release, e-commerce in Morocco has a lot of promise and has continued to expand thanks to increased Internet penetration at a rate of 74.7 percent. This industry generated over $ 1 billion in sales in 2020, and many people believe it hasn’t reached its full potential yet. Furthermore, with the expanded availability of e-commerce offerings, the prevalence of credit cards, and the expanding desire of online buyers, more and more Moroccan customers are following this trend, according to the document.

“The final step in the e-commerce process is fulfillment. We aim to make it as simple and convenient as possible for clients to receive, verify, and pay for their orders once they have been placed successfully,” Kais says.

The new solution emerged after nearly a year of constant efforts and multiple business travels to Morocco to meet subject matter specialists. 

“Even if some challenges are more difficult to tackle than others, there is nothing you can’t accomplish. It was practically difficult to provide international payments, but we’re not in the impossible business . We’re excited to team up with like-minded partners to collaborate on this project and see it through to completion. The goal is to improve consumer satisfaction and develop e-commerce in Morocco and the region as a whole,” Kais says. 

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In this regard, Fulfillment Bridge has partnered with ChronoDiali, a local e-commerce logistics service provider, and Cashplus, a prominent payment solutions provider. They have effectively leveraged technology to provide Moroccan clients with the chance to purchase on foreign e-commerce sites while enjoying the convenience and peace of mind of only paying when the order is delivered. 

Furthermore, Fulfillment Bridge’s new solution allows international retailers to quickly join the Moroccan market while also simplifying the delivery procedure for Moroccan customers.

Nabil Amar, the CEO of Cash Plus, is likewise pleased with the new partnership, which he feels will benefit Morocco’s e-commerce industry. He underlines the fact that “We are thrilled to be working with Fulfillment Bridge. This is a first-of-its-kind collaboration in the field. For the first time in Morocco, it will provide our consumers with a fresh “phygital” experience in last-mile delivery as well as an accessible and innovative payment method.”

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“We’re here to develop something lasting, as seen by our work with the Fulfillment Bridge team. Indeed, it is one of the most important stages toward the realization of our mission, which is to change electronic commerce in Morocco,” says Yassine Aichouche, ChronoDiali’s CEO. “ChronoDiali’s top objective has always been to focus on how clients perceive our service, since after all, that is what matters. As a result, selecting this path is inextricably linked to Fulfillment Bridge.”

This is part of a longer-term strategy to establish a regional center in Morocco for international e-commerce companies to serve surrounding nations. Morocco’s geographical position as a gateway to North-West Africa, a political goal of fostering international trade shown in the formation of multiple free zones, as well as the well-developed air freight network from/to Morocco, are all assets that complement this plan.

Fulfillment Bridge in Saudi Arabia recently opened a similar hub to serve the Gulf region. 

“In Africa and the Middle East, we believe that electronic commerce is an undervalued economic lever. By providing unique value-added services targeted to local markets, we are committed to growing cross-border e-commerce from and within the area,” Khadhraoui says, adding that “To assure operational excellence and efficient delivery, the Fulfillment Bridge team is expanding with strategic partners in many countries. This is only the beginning of our adventure, and we are eager to collaborate with anyone who shares our vision and objective, as well as those who want to make a difference, dream big, and take risks. The journey will be long, but it will be worthwhile.”

Fulfillment Bridge payment Morocco Fulfillment Bridge payment Morocco

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Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer who has advised startups across Africa on issues such as startup funding (Venture Capital, Debt financing, private equity, angel investing etc), taxation, strategies, etc. He also has special focus on the protection of business or brands’ intellectual property rights ( such as trademark, patent or design) across Africa and other foreign jurisdictions.
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