In 2022, gamp, a one-stop shop for meeting all gadget needs in Africa, successfully raised a pre-seed investment of $650,000. The investment came from various sources, including Ingressive Capital, Future Africa, First Circle Capital, Kaleo Ventures, and notable angel investor Yemi Oshindero, who is the Managing Partner of Uhuru Investment Partners. The primary intention behind this investment was to support the startup’s growth and expansion initiatives. The funding played a crucial role in enabling gamp to expand its talent pool, further develop its platform, and validate new customer acquisition strategies.

Why the Investors Invested

The decision of these investors to invest in gamp can be attributed to several compelling reasons. The immense potential of the African market for consumer electronics and related services served as a major driving factor. Africa has over 613 million connected devices, with approximately 212 million devices currently in need of repair or replacement, which represents a substantial market opportunity.

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Again, the existing challenges in the African market related to device acquisition, post-purchase services, and device ownership were evident. Device repairs or replacements were costly, ranging from 30–100% of the device’s value, leading to difficulties for individuals and businesses to navigate and manage their devices effectively. gamp’s all-in-one platform aimed to address these issues, making device ownership and maintenance more accessible and affordable.

Furthermore, the growing demand for refurbished electronics and the potential environmental and economic benefits of reusing devices played a role in attracting investment. By providing support for refurbished devices and ensuring they come with proper protection plans, gamp aimed to reduce electronic waste and promote sustainability.

Ggamp’s founders’ previous experience in the tech and entrepreneurial space, along with their passion for solving the device ownership and maintenance challenges, instilled confidence in the investors. Their expertise and determination to bridge the gap in the market were fact-based and compelling reasons for investors to back the startup.

A Look at gamp

gamp was founded by Boluwatife Omotayo, the Co-founder and CEO of the startup. Prior to gamp, Boluwatife had experience building a funded startup called Tab Digitals Technology, which was a marketplace for university students and businesses to fix and trade electronics across multiple campuses. His exposure to the challenges of device ownership and maintenance in Africa inspired him to create gamp.

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The startup aims to cater to all gadget needs in Africa and serves as a one-stop platform for acquiring devices, device protection plans, trade-ins, repairs, and mobile device management (MDM) solutions. Its primary target market is Africa, where it seeks to revolutionize the device ownership and maintenance landscape by providing comprehensive services and support.

gamp partners with Original Equipment Manufacturers (OEMs), retailers, finance companies, and insurance providers to equip, insure, repair, and support consumers. By collaborating with various stakeholders, gamp aims to make owning and maintaining devices more convenient and affordable for individuals and businesses in Africa.

The platform offers a Device Protection Plan (DPP) that covers repair or replacement for breakdowns or losses, including MDM solutions to centrally track, manage, and remotely lock business devices. This plan can significantly reduce the expenses businesses incur when fixing or replacing broken or stolen devices.

Additionally, gamp offers a Lease-To-Own program that allows users to acquire refurbished or new devices and spread payments over 1–24 months. After the lease period, users own the device. This initiative not only offers more flexible payment options but also promotes the use of refurbished devices, which are cost-effective and environmentally friendly.

Gamp’s vision includes expanding its reach beyond Nigeria to other African regions, particularly in francophone and East Africa. With a strong team of experienced professionals and former employees of leading tech companies, gamp is committed to continuously improving its customer experience and platform capabilities as it strives to serve thousands of users and businesses, with ambitious plans to grow exponentially in the coming years.

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Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert. 
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard