The Israeli delivery app Haat intends to increase its operations in Morocco as part of its aim to expand outside of Israeli markets and into the MENA region. In the upcoming years, the food delivery business hopes to serve thousands of towns. The Haat is adamant about not just reaching cities but also rural areas.

The Israeli business, whose name in Arabic means “Bring,” hopes to become a significant regional and global player in the years to come.

 
Hassan Abbassi, a co-founder of Haat, stated, “Today we are an Israeli company, but we will become an international company. The company hopes to reach thousands of communities in the future years, both in Israel and outside of Morocco.

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The software was created shortly before the coronavirus pandemic in early 2020 after Abbasi, a former employee of Intel and Google, returned to his hometown of Umm al-Fahm from Haifa with his wife but was unable to place an order for delivery in the Arab world city, which is home to around 180,000 people and 150 restaurants. 

Haat’s expansion into Morocco is driven by the country becoming a hub for delivery apps, with Glovo and Jumia topping the list.

Glovo, is a Spanish startup that delivers food to several major cities including Casablanca, Rabat, Marrakech, Tangier, Agadir and Fez. In 2020, with the pandemic, the startup achieved a turnover of 360 million euros, compared to 128 million in 2019.

Haat delivery Morocco Haat delivery Morocco

Charles Rapulu Udoh

Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert. 
As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard. You can book a session and speak with him using the link: https://insightsbyexperts.com/view_expert/charles-rapulu-udoh