Infobip Named IDC MarketScape Leader in CPaaS for Second Time

Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC

Infobip, a global cloud communications platform, has once again been acknowledged as a leader in the IDC MarketScape Worldwide Communications Platform as a Service (CPaaS) 2023 Vendor Assessment (doc #US50607923, May 2023). This marks the second consecutive time that Infobip has received this recognition in the market report.

According to IDC MarketScape, Infobip stands out for its ability to meet the demands of organizations seeking global scale and localized support. The company offers a comprehensive range of services, encompassing telco and enterprise requirements. These include carrier-grade services, CPaaS solutions, highly customizable SaaS services, and dedicated support.

Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC
Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC

Consider Infobip if your company prioritizes global reach and regional assistance, as highlighted by IDC MarketScape. With their extensive portfolio, Infobip caters to a wide range of communication needs, delivering robust solutions and tailored support. 

Read also : Deal Source Africa Platform Launched to Bridge the 331$bn Funding Gap for African Businesses

Adrian Benić, Chief Product Officer at Infobip, said: “We are pleased to have been named a Leader in CPaaS once again by the IDC MarketScape. A real and tangible result of our efforts to strengthen our position in the CPaaS market is the official launching of CPaaS X in May 2023, during Shift Miami – the Infobip global developer conference. The CPaaS X solution offered by the company is the next evolution of the Infobip CPaaS API stack, brimming with enhanced tools for developers. Companies can pick and choose the APIs they need and implement them into their applications and workflows quickly. The APIs are designed to be flexible, and they come with support from the Infobip technology team, so developers can access assistance with connecting all of their crucial applications and communication resources.”

Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC, said: “Infobip has established a global footprint and strong capabilities in the CPaaS market with its broad portfolio for enterprises as well as a carrier-grade service offering – an imperative for network operators delivering global messaging services. It has a unique breadth, depth and one-of-a-kind modularity of its communication platform. As a result of these strengths, and in contrast to its many competitors,  Infobip is financially solid, and has grown rapidly in the past two years.” 

Read also : Nairobi-based Climate Tech Startup Amini Raises $2M to Bridge Africa’s Environmental Data Gap

Communications Platform as a Service (CPaaS) is a cloud-based platform that enables businesses to integrate customized communication capabilities like voice, video, and messaging into applications, business processes or services, by deploying APIs. With CPaaS, businesses can easily expand the capabilities of their existing applications without having to build any backend infrastructure. Infobip has established a global footprint and strong capabilities in the CPaaS market with its broad portfolio for enterprises as well as a carrier-grade service offering, which is an imperative foundation for many network operators to deliver global messaging services.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry

Covid-19 Pandemic Leads to Decline in Africa’s Smartphone Shipments

smart phones

For the first time in five years, Africa’s smartphones shipment suffers a huge drop as a result of the disruptions in the global supply chains occasioned by the Covid-19 pandemic which has made a serious impact on the African smartphone market, much worse than previously predicted. Data from the International Data Corporation (IDC), the market has suffered its biggest decline since 2015. A release from the IDC’s Worldwide Mobile Phone Tracker sows that Africa’s smartphone market saw shipments drop to 20.1 million in the Q1 2020, compared to 21.5 million in Q1 2019. This is also a 17.8% decline compared to the previous quarter. This is higher than the 14.9% IDC predicted in March.

 A regional breakdown shows that South Africa’s smartphone market witnessed the biggest decline as shipments contracted by 22.9% in the first quarter. In Egypt, sales slowed to 2.82 million in Q1 2020, a 6.3% drop compared to the previous quarter. While the Nigerian market performed slightly better than expected. IDC predicted smartphone shipments could decline by 15.4%, but the latest statistics showed a 13.6% drop in Q1 2020. IDC attributes this to resilience by market leaders including Transsion Holdings. Reports had it that despite the pandemic, Transsion’s marketing activities were still in high gear. It continued to launch new products across Africa while ramping up marketing for existing ones.

Read also : https://afrikanheroes.com/2020/04/07/how-to-keep-your-smartphone-corona-free/

“The market’s Chinese players continued with aggressive marketing and branding activities that helped them to retain notable market shares despite the supply issues thrown up by the pandemic,” IDC explained. In Nigeria, Transsion accounted for 76.8% of all smartphone shipments. Samsung, Xiaomi and Huawei represented 7.2%, 4.9% and 3.2% respectively.Meanwhile, the drop in smartphone shipments across Africa is not unexpected. The COVID-19 pandemic has had a number of impacts on the continent.

Read also : https://afrikanheroes.com/2020/01/06/angola-plans-to-start-assembling-telephones-this-year/

As China took measures to control the outbreak, global supply chains were seriously disrupted for the first four months of 2019. But as the virus spread to other countries, control measures including lockdowns and restrictions on the sale of non-essential services caused a ripple. Factories were closed causing ships to arrive at ports empty.“Consumer demand was hit by local measures and lockdowns to combat the spread of the disease,” IDC said. While the lockdown measures greatly affected supply chain activities, the economic impact of the pandemic has been a concern. In an already low-income region, the pandemic has reduced consumer spending power and forced people to prioritise essential needs.

In Nigeria, the oil-driven economy has suffered as crude oil prices were unstable for the first five months of 2020.“In such an environment, consumers are moving towards more affordable entry-level and mid-range devices,” said Taher Abdel-Hameed, a senior research analyst at IDC. The firm predicts that 2020 smartphone shipments could decline by as much as 9.1% “the heavy impact of the pandemic on the economies will be felt on the overall 2020 smartphone market.”

Read also : https://afrikanheroes.com/2019/12/10/vodacom-to-sell-south-african-made-mara-smartphones/

“A significant portion of mobile phone channels are closed in the region and economies have slowed down quite significantly during Q2 2020, which will lead to a weaker Q2 performance,” says Ramazan Yavuz, a senior research manager at IDC.

Kelechi Deca

Kelechi Deca has over two decades of media experience, he has traveled to over 77 countries reporting on multilateral development institutions, international business, trade, travels, culture, and diplomacy. He is also a petrol head with in-depth knowledge of automobiles and the auto industry